On July 2, the excited exhibition “Journey of Light: A Glimpse Into Ultraman’s 60th Anniversary” (a look at Ultramans 60th anniversary) organized a media preview day in Shanghai. The event will be officially opened to the public on July 5. The Chinese character toy brand Bloees takes part in the Ultraman exhibition as an exclusive strategic partner and creates a number of new Ultraman model kits from Bloees and almost 100 Ultraman creations from BFC, with which the company demonstrates its strong and long-term partnership with the IP from Ultraman.
Blookes entered into a partnership with New Creation in 2021, the exclusive licensor for the Ultraman series on the Chinese mainland, and thus entered the “Model Koute” category. In 2022, the brand launched its first Ultraman Classic model kits, which have been very popular with Ultraman fans since then.
In the past four years, Bloees has introduced the Ultraman IP in three large product series-Hero10, Legend and Precool. The result was over 10 large editions and more than 80 Ultraman model kits, which represent over 140 different Ultraman characters.
Driven by his constantly developing F&E capacity, Blooes today holds over 500 patents and is still committed to developing innovative character -based products for consumers all over the world.
During the exhibition, Blokees presented almost 100 BFC artificial works on the subject of Ultraman in its own exhibition area and was the first Chinese brand to show original user creations on the “Ultraman 60th Anniversary Theme Theme Exhibition”. These works were created by BFC creators. In the BFC creativity competitions on the subject of Ultraman, players can experience the BFC creativity culture on site up close. Developers immersed in the imaginative world of assembly and conveyed the fun of building.
Blokees has always placed great importance on the BFC creative culture and continues to organize the annual BFC creative competition. Participants are invited to put together original works from Bloees model kits. The winning contributions have the chance to be presented at international exhibitions together with Blokees. The BFC community has developed into an important platform that combines global actors and drives the brand’s creative ecosystem.
With its strong f & e-capacities and its innovative product range, Bloees follows the strategy “universally appealing, gradually pricing, global support”. Blooes will continue to combine global actors through innovative products and community culture in the future.
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