Vienna (OTS) – The human body needs exercise so that it can properly supply the organs, muscles and skeleton with oxygen and nutrients. Healthy joints are an important factor for mobility. Exercise is not only the best prevention, but also the most important therapy for joint problems. In the “Consciously Healthy” initiative, the ORF therefore presented its TV, radio and online reporting as well as the offerings of the state studios for a week from March 30th to April 6th, 2024 under the motto “Stay mobile!”
In total, the numerous TV programs of the focus week alone reached 2.298 million viewers, which corresponds to a wide audience of 30 percent of the domestic TV population aged twelve and over. “Stöckl live” (April 2) achieved the highest reach with an average of 480,000 viewers and a 19 percent market share, which is the best broadcast result since 2022.
The programs in the program focus are available as video-on-demand on ORF ON and in the TVthek app, subject to existing online license rights.
According to the online moving image measurement (AGTT/GfK TELETEST census), the ORF’s live streams and video-on-demand offerings on TV programs achieved 132,000 net views (related usage processes) in Austria from March 30 to April 6, 2024 431,000 gross views (registered video starts) and a total usage volume of 2.5 million minutes.