Again contains all sums for placements and media cooperations outside of the reporting obligation under media transparency law. Deepening of the media discourse study is planned.
Vienna (OTS) – In the 2020 government agreement, the Vienna Progress Coalition stipulated, in the interests of transparency and comprehensibility, that the City of Vienna – Communication and Media (MA 53) must publish an annual city communication report on the internet, which provides information about the main content and campaign details. For the year 2023 this is below today http://wien.gv.at/bericht-stadtkommunikation available online.
The report is again divided into two large sections. On the one hand, the projects of the city’s communications department such as carrying out the media discourse study, developing new lines of communication, preparing and implementing various websites for different municipal departments or advising, training and supporting departments on the implementation of easily understandable language (LVS). On the other hand, the Information Priorities 2023 section shows all of the City of Vienna’s information and communication priorities, including topics, target groups, reach, budgets and how they will be achieved.
The original Media Transparency Act, which stipulated certain restrictions on reporting obligations, still applied for 2023. “Nevertheless, we have once again included all placements and media collaborations in this annual report, even outside of the reporting obligations, and used funds efficiently
” emphasizes Media City Councilor Peter Hanke.
Compared to 2022, the city of Vienna spent around 2.4 million euros less and still achieved all information and communication goals. The framework communication plans for 2024 and 2025 that have already been approved also provide for a more efficient use of funds with a reduction in gross advertising expenditure of 2.16 million each.
“The 2023 annual report on city communication shows that transparency can go far beyond legal requirements. In addition to transparency, you can also see in this report and in RTR’s most recent publications that we handle taxpayers’ money carefully and continually exploit savings potential. According to RTR, the city’s advertising spending will have fallen by a quarter in 2023
“, says NEOS finance spokesman Markus Ornig, motivated.
Media chapter of the government agreement with deepening of the media discourse study before completion
In the government agreement, the Vienna city government has also set itself the goal in the chapter “Promoting media diversity and quality” to define clear and transparent criteria and sanctions in order to preferentially work with media for which journalistic care, innovation as well as training and further education have a high priority have. The City of Vienna has been promoting media diversity since 2019 with the best practice example of the Vienna Media Initiative via the Vienna Business Agency. This means that over 200 media projects have already been made possible at the Vienna location.
Contemporary, convergent and cross-media information work is ensured by the Vienna media discourse study, which provides information about the subject interests, media use and information behavior of the Viennese population once a year and is used by MA 53 – Communication and Media (KOM) as the basis for advertising information measures. The Vienna City Audit Office judged the use of this media discourse study to be appropriate and even recommended deepening the content in one of the last reviews.
“This is exactly where we want to start and anchor appropriate quality indicators in the media discourse study, which will then flow directly into media planning
“, announces the head of the City of Vienna’s communications and media department, Martin Schipany: “Journalistic quality criteria are designed to bring benefits, create relevance, promote classification and enable well-founded opinion formation, which is why we support the media’s contribution to opinion formation will now be integrated into the study design across all media genres.”
For Hanke and Ornig, this is another important step in the spirit of the coalition pact to take journalistic quality into account in addition to the media usage behavior of Viennese people when making decisions about city communication measures. (Ending)
Questions & Contact:
Mag. Roberta “Louis” Kraft
Media spokesperson City Councilor Peter Hanke
roberta.kraft@wien.gv.at
+43 1 4000 81211
Barbara Sirucek
The press officer
NEOS – The New Austria and Liberal Forum
barbara.sirucek@neos.eu
+43 664 8491544