Top value for Nightrace, Upper Austrians (78 percent) are the most loyal ski fans; 4.3 million celebrated the ÖSV Adler
Vienna (OTS) – Even though everything didn’t go smoothly for the ÖSV’s alpine athletes despite two World Cup medals and, above all, the start was marked by numerous race cancellations, the TV audience’s interest in the ORF broadcasts of the 2023 Ski World Cup/ 2024 was once again very big: 5.274 million watched at least once briefly during the entire World Cup via ORF 1 (widest circle of viewers), which corresponds to 70 percent of the domestic TV population aged 12 and over.
The night race in Schladming on January 23, 2024 (giant slalom) once again achieved the top value with up to 1.704 million viewers and an average of 1.466 million with a 46 percent market share (46 and 57 percent in the young target groups). Second place goes to the departure in Kitzbühel on January 20th, which reached up to 1.401 million with an average of 1.255 million and 74 percent market share (70 and 83 percent MA in the young target groups). The most-watched women’s race was the slalom in Flachau (2nd DG) with up to 1.029 million viewers with an average of 840,000 and a 27 percent market share (25 and 25 percent MA in the young target groups).
Incidentally, the busiest Ski World Cup viewers via ORF 1 were the ski fans in Upper Austria with a cumulative reach of 78 percent, ahead of Burgenland (75 percent).
The ski jumpers also finished their season yesterday, March 24th – and especially for the men, it was probably one of the most successful in history. A total of 4.358 million (widest circle of viewers), which is 58 percent of the domestic TV population aged 12 and over, followed the women’s and men’s competitions via ORF 1.
The top value was achieved on January 6th by the Four Hills Tournament with the jumping in Bischofshofen. Up to 1.011 million fans were there live, with an average of 904,000 watching the second round with a 45 percent market share (43 and 58 percent market share in the young target groups). The jumping in Willingen on February 4th reached first place in the reach ranking for women with an average of 611,000 viewers and a 46 percent market share (or 36 and 52 percent market share for E-49 and E-29).
The ORF video streams for the Alpine Ski World Cup season and the 2023/24 Ski Jumping World Cup also met with great interest among winter sports fans: According to the online moving image measurement (AGTT/GfK TELETEST census), for example, the Live -Streams and videos on demand from the Alpine Ski World Cup in Austria in January 2024 alone totaled 3.3 million net views (related usage processes), around 11 million gross views (video starts) and a total usage volume of almost 100 million minutes (99 million). . The Ski Jumping World Cup season, which was so successful for Austria, was also very popular with fans online, such as: For example, in Austria there are a total of 400,000 net views, 1.34 million gross views and a total usage volume of 15 million minutes from the broadcasts of the Four Hills Tournament (live and on demand). The strongest live stream of the entire ski winter was the 2nd round of the men’s night slalom in Schladming (January 24, 2024) with an average reach of 63,000.