Top among boys: Best February market share in the 12-29 year old target group since 2008
Vienna (OTS) – In February 2024, the ORF broadcasting group reached out with strong fiction from “Greece”, “Der Bergdoktor” and “Rosenheim-Cops” to “School of Champions” and “Biester”, with carnival highlights such as the Opera Ball or the “Villacher Fasching”, the Ski World Cup broadcasts and the traditionally well-used information offerings, including the new “ZIB WISSEN”, a market share of 35.8 percent and a daily reach of 3.660 million viewers, which corresponds to 48.5 percent of TV Population. And that despite numerous Ski World Cup cancellations and no Ski World Cup like in February 2023.
With a 30.6 percent market share in the E-29 target group, the ORF group achieved the best February MA since 2008. ORF 1 increased its market share by 1.3 percentage points in the main evening compared to February 2023, ORF 2 was able to do so in E-29 Years in the daily MA increase by 2.7 percentage points.
Further key facts for February 2024
ORF 1: 1.834 million viewers (11.0 percent market share), ORF 2:
2.950 million viewers (21.7 percent MA), ORF 1 and ORF 2 total: 32.7 percent MA, ORF station group in the core zone (5 p.m. to 11 p.m.): 41.6 percent MA
The ten top ranges
“Time in the picture 1” (February 19th)
1.510 million viewers, 57 percent market share
“Vienna Opera Ball: The Festival” (February 8)
1.496 million viewers, 56 percent market share
“State today” (February 11)
1.457 million viewers, 56 percent market share
“Greece” (February 28)
1.199 million viewers, 43 percent market share
“The Mountain Doctor” (February 21st)
875,000 viewers, 29 percent market share
“The Rosenheim Cops” (February 29)
848,000 viewers, 32 percent market share
“Men’s Slalom Chamonix”, 2nd DG (February 4)
765,000 viewers, 51 percent market share
“Villacher Carnival” (February 13th)
764,000 viewers, 28 percent market share
“ZIB KNOW” (February 19)
721,000 viewers, 24 percent market share
“Men’s Downhill Kvitfjell” (February 17th)
717,000 viewers, 59 percent market share
February top ratings in ORF 1
— The “Beasts” are a hit with young people: Since TV started on February 19th, a total of 1.142 million people in Austria have seen the “Beasts” on television alone (widest circle of viewers); If you also take online usage into account since it started on January 1st, the first “Beasts” episode has already had more than 500,000 viewers; Episodes 3 and 4 reached more young people in Austria than any other TV program at that time when broadcast linearly on February 25th alone, with a 14 percent market share in the target group 12-49.
— A hit with audiences, even in February – the “School of Champions” ended on February 12th with an average reach of 524,000 with 26 and 33 percent MA in the young target groups (provisional), an average of 515,000 across all eight episodes 25 and 28 percent of E-49 and E-29 years, respectively, do not miss the events at the ski boarding school.
— Up to 540,000 fans came to congratulate the 600th edition of “Welcome Austria with Stermann & Grissemann” on February 20, 2024. The anniversary edition achieved an average reach of 481,000 with a 23 percent market share and thus the best broadcast reach since April In 2021, a week before that, “Welcome Austria” achieved its best MA since 2019 with 24 percent MA at E-49 and its best since 2011 at E-29 with 44 percent.
— Quiz fever in XL form: “Smart 10 – The quiz with ten possibilities” achieved an average of 324,000 RW on the main evening on February 24th with 17 and 19 percent MA in the young target groups.
— The second edition of “maschek” on February 23rd was similarly successful with an average of 325,000 RW and 14 percent MA.
— Monika Gruber was once again a crowd puller on February 11th with her program “Too true to be beautiful” and 609,000 viewers with 19 percent MA.
February top ratings in ORF 2
— After the comedy “Greece”, co-financed by ORF as part of the film/television agreement, was already the most successful domestic film in 2023, it achieved another top result on ORF on February 28th: up to 1.231 million viewers wanted to watch Don’t miss the film on ORF 2, an average of 1.199 million with a 43 percent market share; The audience interest among younger viewers was also enormous, with 34 and 42 percent market share in the target groups E-49 and E-29, respectively; This makes “Greece” the most-watched 90-minute feature film since “Maria Theresia” in 2017.
— The first episode of “ZIB WISSEN” on the topic of “2 years of the Ukraine war” achieved an average reach of 721,000 on the main evening on February 19th with a 24 percent market share, and overall the ORF focus achieved a WSK of 2.532 million viewers ; the “ZIB Special: Navalny is dead” on February 16th in the main evening saw 701,000 at 27 percent MA.
— With an average of 374,000 RW and 16 percent MA, the “WeltWeit” edition was “The big ski circus. Where does the fun end?” on February 9th, the most successful so far.
— The first issue of “Die Runde” on February 4th with Armin Wolf and his guests reached 167,000 RW at 17 percent MA.
— There was an opera ball evening for literally everyone on February 8th:
Up to 1.569 million viewers did not want to miss the live broadcast. The highlight “The Opening” at 9:45 p.m. was seen by an average of 1.496 million viewers with a market share of 56 percent (65 percent market share in the target group 12-29), a total of 2.708 million viewers or 36 percent of Austrian TV. Population aged 12 and over (widest circle of viewers) will attend the Opera Ball evening on ORF 2, ORF III and via 3sat in Austria.
— The ORF Opera Ball broadcast via 3sat in Germany achieved a record: with an average of 930,000 viewers over the entire duration (peak value just under 1.6 million) at five percent MA, an all-time Opera Ball record was set .
— The day after the Vienna Opera Ball, up to 806,000 viewers did not want to miss the special program “Alles Opernball” with Lilian Klebow.
— The “Peter Rapp – As if It Was Yesterday” edition on the 80th birthday of the audience favorite on February 10th was seen by 416,000 at 24 percent MA.
February top values in ORF III
— The ranking in February is led by “Klaus Eckel – The Best Moments” from February 13th with 286,000 RW at 11 percent MA, followed by “Alex Kristan – Highlights from the first three programs” with 282,000 RW at 10 percent MA and “ “Niavarani’s Fasching Express” with 240,000 RW at 8 percent MA.
Heavy streaming usage
The ORF video streams were also used intensively in February: According to the online moving image measurement (AGTT/GfK TELETEST census), the live streams and videos on demand in Austria achieved a total of 13.1 million net views (related usage processes). 78.4 million gross views (video starts). The total usage volume was 406 million minutes (preliminary figures). The longer delivery times for videos in the ORF TVthek and on the new ORF ON platform since January, the significant expansion of video content on news.ORF.at and sport.ORF.at, as well as heavily used fictional offerings and winter sports Broadcasts contributed to this high usage. The most used live stream in February was the broadcast of the Opera Ball opening on February 8th with an average reach of 31,000.