Digital visibility is essential for companies today. So far, search engine optimization (SEO) was crucial to rank high in Google and Co., generative AI rewritten the rules of the game. Chatgpt, Gemini, Bing Chat and Perplexity provide users direct answers to their inquiries. Companies that want to occur in the answers must adapt their content in such a way that they are understood and integrated by AI systems. This is exactly where Geo comes in.
Antonia Hertlein, SXO at Löwenstark Online Marketing GmbHexplained In conversation with media manager editor Otto Kollerwhy generative engine optimization is a great opportunity for small and medium -sized companies (SME). Especially in niche markets, where visibility is crucial, but budgets for advertising are often missing. B2B companies, online shops and local companies also benefit from this. An example: someone asks “Which hairdresser is recommended in the city of XY?”, Geo can help increase their own relevance to local target groups.
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