Die Siegener agency Yellow Tree has developed an extensive campaign for Bible TV, which focuses on a young, social media-savvy target group. It’s about the new series “God Friended Me – The Friendship request”, the one from October on Bible TV and in the Bible TV Mediathek Started.
In her creation, Yellow Tree takes the peculiarity of the series that combines Christian values, search for meaning and impulse for concrete moral action with the digital living environment. The question “Who is God?” For many campaign elements in the center and ensures tension, discussion material and interaction with the audience.
“‘God Friended Me’ combines the digital and real living environment, linked real relationships with digital friendships and makes digital action directly in real life,” says Yellow Treee owner Heiko Rafflenbeitl. “This opens up many narrative and activity rooms – through social channels and podcasts up to the urban space – and allows the series to continue to be organized organically across different channels”.
Linking digital and real living environment
At the beginning of the campaign, subtle references are worked on the series, after which the visibility is increased by title visuals and the main actors. This is followed by spiritual impulses in which people are stimulated to deal with questions of faith, to perceive their environment more attentively and to intervene and also help. “The campaign extends the series logic into real life,” said Yello Tree.
Die Campaign advertising materialthat starts in September, essentially large area posters, social media advertising on the accounts of Bible TV (Facebook, X and Instagram) as well as video spots in the digital playstations of the U- and S-Bahnen. Advertising in the Public Video Stations will concentrate on certain cities such as Hamburg and Stuttgart. On the landing page www.bibeltv.de/gfm Then there is more information about the series.
The Yellow Tree agency sees itself as “Branding- & Digitalagentur”, The one Brand formation specializes (specializedhttps://www.yellowtree.de/de). It is intended to strengthen the Bible TV brand and to generate younger, online-savvy target groups in both Christian and non-explicit Christian environment and include them in interactive social media content. Yellow Tree has already designed the social media campaign for the “The Chosen” series for Bible TV.
About Bible TV: Bible TV is a Christian-ecumenical media house based in Hamburg. In addition to the 24-hour television program and a program booklet, a comprehensive media library and various apps and social media channels are part of the offer of Bible TV. In addition to its own program, Bible TV also spreads Christian content from other providers (EWTN, Hope TV, K-TV) on its streaming platform. www.meingottesdienst.com/ Live God services of all Christian denominations with over 120 partner communities.
In addition to the web stream in German-speaking countries (D/A/CH) via Astra and in Germany, the Bible TV program is to be received via DVBT2-HD. Bible TV is a non -profit GmbH and has 16 shareholders, including the Catholic and the Evangelical Church in Germany with 12.75 % of the shares each.