The one in Dubai Lifestyle-Tech-Marke Astraux set a strong sign at IFA 2025 in Berlin by introducing three original products that attracted a large crowd and the company as one of the most discussed names in Green mobility and intelligent lifepositioned. As part of his global growth strategy, Astraux terminated an accelerated expansion into the four EU core markets Germany, France, Italy and Spain to serve the increasing demand for innovative and barrier -free mobility solutions.
At this year’s IFA, Astraux presented the Mini EV, the Aimon Companion Robot and the Smart Glasses for the first time. The stand quickly became one of the main attractions and attracted over 20,000 visitors in a single day, who took part in long snakes in front of the adventure zone and the selfie walls. The Astraux stand took third place on the entire IFA.
Yoyo.zhang, the current head of the European business of Astraux, has intensively dealt with the consumer business with companies such as Huawei and Xiaomi for years. As head of the Italian branch of Xiaomi in Europe, she gained extensive experiences in building brands, in the design of sales channels and in the operation of users – a sign that Astraux is determined to gain a foothold in Europe. She emphasized that Astraux is in a unique position in order to find it in younger European consumers who are looking for affordable, innovative and stylish technology solutions, and thus the Prerequisites for quick growth in Germany, France, Italy and Spain.
Innovation promoted by the youth
Astraux Mini EV (from 5,990 ꞓ) -A micro-electric vehicle with a striking design, individual painting, panoramic las roof and approval for drivers aged 14 and over in selected EU countries.
Aimon Companion Robot (89 Ꞓ) -An interactive, emotional AI robot that reacts to touch, movement and mood and quickly developed into a crowd favorite in the IFA adventure zone.
Astraux Smart Glasses (79 Ꞓ) -The combination of UV400-certified sunglasses, AI-controlled translation, an 8-MP-Ego camera and open ear offers intelligent freedom of freedom for next generation users.
Look at the recording and order now
Look at the complete recording of the market launch in Berlin and order Astraux products:
Recording of the market launch: https://youtube.com/live/Hb7rYtoJaVo?feature=share
Pre -order: https://fr.aliexpress.com/item/1005009863876683.html?gatewayAdapt=glo2fra4itemAdapt
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Temporary introductory offers (up to 4. December at 11:59 p.m. CET)
- 9.90 ꞓ Reservation pass → Secure your place now; You can cancel until December 4th.
- Astraux AL7 Early Booker Prize: 7,990 ꞓ (regular 8,990 ꞓ)
- Astraux AL6 Early Booker Prize: 5,990 ꞓ (regular 6,990 ꞓ)
Official website: https://astra-ux.com/
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Photo – https://mma.prnewswire.com/media/2767228/YOYO.jpg
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