Pfäffikon/Switzerland (ots)
- According to Axfood in Sweden and a new formation of Polish retailers
In order to offer their millions of retail customers even more advantages, the European Marketing Distribution (EMD) strengthens its presence in Scandinavia. After the recently known integration of the Swedish retailer Axfood, a further EMD member of the EMD Retail Group will join Dagrofa from Denmark in 2026. Dagrofa has been an EM shareholder since 2002.
To clarify: While the EMD and its member companies concentrate on the procurement and marketing of successful trademark products, the EMD members combined in the Retail Group in cooperation with leading multinational A brand manufacturers also realize cross-border services and marketing concepts.
In the Retail Group, Dagrofa from Denmark will work with well -known and successful trading companies in their respective home countries from 2026. Actors such as the Euromadi Alfa Group from Spain, ESD Italia, Superunie from the Netherlands, RTG International from Germany, Axfood from Sweden and a new group of retail companies from Poland are already involved in the Retail Group.
The core tasks for the members of the EMD Retail Group and the new member Dagrofa are clearly defined: It is about promoting and marketing established and sought-after top branded products (including country-specific innovations and variations of these A brands) that are indispensable for customers in international retail. The EMD Retail Group works with the most renowned manufacturers in the industry, including these A-brands.
Dagrofa is an important player in Denmark
With four supermarket formats-Spar, Meny, Minkoeband and Let-Koeb-Dagrofa is represented in Denmark with 540 branches and has a market share of almost 11 percent in Danish retail. Dagrofa also has significant business areas in wholesale and in catering with 30 cash & carry markets.
The group brings additional consumer sales of 2.8 billion euros to the EMD Retail Group.
Jesper BjerringShopping manager at Dagrofa, commented on the retail group as follows: “Entry to the EMD Retail Group is a strategic step for Dagrofa. Retail Group fits perfectly with our long-term goal of being a modern and trustworthy partner for the international A brand industry. ”
Philippe GruytersManaging Director of EMD, is also very satisfied: “With Dagrofa from Denmark on board, we can further strengthen our cooperation with the A brand industry in Scandinavia. The partnership with Dagrofa in the field of private label products was always extremely successful. With Dagrofa and the Swedish Axfood group, we can now further expand our strong offer on the very dynamic Scandinavian market.”
About EMD:
The European Marketing Distribution AG, based in Pfäffikon, Switzerland, has been recognized in the consumer goods industry as an efficient and powerful partner for Fast moving consumer Goods (FMCG) since 1989. In particular, it develops and procures highly efficient and sustainably produced own brand concepts for the benefit of consumers. In addition, the EMD headquarters supports and realizes global partnerships in the area of on-top contracts with the largest brand manufacturers.
Including the associated member Lotte from South Korea, the EMD member companies in Europe and Asia are currently representing external retail sales of around 200 billion euros in 16 countries.
The member companies of European Marketing Distribution (EMD) work on the following markets:
Belgien: Colruyt Österreich: MARKANT
Dänemark: Dagrofa Portugal: EuromadiPort
Deutschland: RTG International Schweden: Dagab/Axfood
Frankreich: Francap Schweiz: MARKANT
Italien: ESD Italia Slowakei: MARKANT
Luxemburg: Colruyt Spanien: Euromadi
Niederlande: Superunie Südkorea: Lotte
Norwegen: Unil/NorgesGruppen Tschechische Republik: MARKANT
In addition to South Korea and Japan, the associated member Lotte is also active on the Vietnamese and Indonesian market.