OE24.TV increased its market share in the advertising target group (12 – 49 years) in July compared to 25 percent compared to the previous year.
In July, OE24.TV achieved a market share of 1.63 percent (July 2024: 1.3 percent) in the advertising target group, and the market share in July was 1.12 %in July.
In the total number of vision (the cumulated net reach) for July, OE24.TV already reached 1.88 million Austrians and is thus approaching the 2 million-free brand.
For OE24.TV, the total sequence of 1.88 million means a new record since the Corona year 2021 and an increase of 62 percent compared to the previous year July 2024.
In the current year 2025, OE24.TV continues to cumulate at 2.12 percent market share (12 – 49) and thus in 9th place of all private broadcasters that can be recruited in Austria. This means an increase of 95 percent compared to the previous year.
Source: AGTTT/GfK Teletest, Evogenius M3, 03-03 am temporarily weighted, kum. RW: Previous vision circle 12+/at least one program briefly seen
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