The Generali Open will take place in Kitzbühel again from July 19 to 26. For the 81st times the ATP tour is in the Gamsstadt and the Generali is also reliable as a title sponsor. Generali and tennis sports have been connected to a partnership for over 30 years. During this time, the tournament has continued to develop – both in terms of sport and organization. In the meantime, the tournament has become a fixed point in the international tennis calendar and also of great importance for Austria, especially when, like this year, several Austrians started.
“The Generali Open is much more than a sports event for us. It is a framework in which we promote values such as fairness, responsibility and community.says Gregor Pilgram, CEO of Generali Austria.
Sustainability meets movement
At this year’s Generali Open in Kitzbühel, the focus is not only on tennis – the Generali also sets a strong sign of sustainable mobility. With an interactive program, she presents her free Generali Mobility app, which already has around 20,000 users. The app analyzes personal mobility behavior, promotes environmentally friendly locomotion and rewards sustainable decisions. A sophisticated point system motivates to be on the road in a resource -saving manner – for example by public transport, bicycle or as a passenger. These points can be redeemed for raffles, goodies or actions such as planting trees.
Activities away from the Center Courts
The Generali invites everyone to participate on site. At the Mobility Bicycle Challenge Visitors actively contribute to reforestation of a forest through every kilometer drive. Die Mobility Story Booth offers the possibility of a souvenir photo or video with the Generali mobility riksha Accepting – a popular highlight for young and old. At the Sustainability Station The personal mobility footprint can be calculated and interested parties learn how to save CO₂ in everyday life. The digital offers a special experience Mobility Gamethat is shown during the break breaks at the Center Court. Players control an electric car, collect leaves and soft CO₂ clouds.
The Generali is once again a reliable partner – not only as a title sponsor, but also with exciting offers throughout the tournament.
The Generali Versicherung AG
Generali Versicherung is a leading insurance company in Austria with EUR 2.9 billion, 4,400 employees and over 1.7 million customers. It is part of the Generali Group, founded in 1831, one of the largest integrated insurance groups and asset managers worldwide. The Generali Group is represented in over 50 countries with a premium volume of 95.2 billion euros and assets under management of more than 800 billion euros in 2024. With around 87,000 employees who look after 71 million customers, the Generali Group occupies a leading position in Europe and is also becoming increasingly important in Asia and Latin America. The focus of the strategy focuses on being a lifetime partner for the customers. This is achieved through innovative and personalized solutions, first -class customer experiences and digitized global sales capacities. The Generali Group has fully integrated sustainability into its strategic decisions in order to create values for stakeholders and at the same time make a contribution to a more fairer and more resistant society.