20 degrees, but 100 % summer feeling: Austria’s leading content marketing agency and the highest range of online marketers invited to the legendary Cope Rooftop VIP after work over the rooftops of Vienna in the attic of the 25thours Hotel.
„Yes, it was less hot this year – but the atmosphere was all the more pleasant: relaxed, personally, directly. That is exactly what is our claim at Cope. We are very pleased that we can also maintain personal exchange with our customers in this way. Because the best ideas are not created in team meetings, but in direct dialogue.
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Marion Stelzer-Zöchbauer, Managing Director of Cope
With live music by Stuart Neville and Italian buffet and drinks, the evening was about big topics: How can it prevent more and more added value from Austria to the Bütechs? How does smart, legally secure work with AI? What role does human creativity still play in digital marketing? And why is data competence not only a buzzword, but the key to sustainable success?
„It is interesting to see that we and many of our customers: Dear the same questions inside. For everyone, for example, it is important that we use AI to increase efficiency, but do not sink into the communicative AI unit porridge. For us as a cope, since our foundation 5 years ago, we have been using Ki Smart, but the focus is still on our human creativity and on the partnership with customers: inside.
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Eva Maria Kubin, managing director of Cope
It goes to the follow -up report including photo gallery & event video here.
Photos © Georg Auriter, Video © Christoph Kleinsasser
The roofs of Vienna met, among other things:
Romana Aumer (A1), Roswitha Ullmann (A1), Barbara Köcher-Schulz (Agrarmarkt Austria Marketing GesmbH), Barbara Rauchwarter (APA), Martin Butollo (Commerzbank), Andreas Mauerhofer (Company Code), Claudia Heuritsch (Daikin), Magdalena Dylewska (Dentsu), Stefan Zoisl) (Dentsu), Christian Kohl (three), Maria Seltner (three), Hubert Freiler (Faber Holding GmbH), Martin Vettori (FH BFI Vienna), Oliver Seidl (Fresenius), Birgit Füssl (Germania Pharma), Gerald Kühberger (trade association), Manuel Friedl (trade association), Patrick (Hartlauer), Martin Seidel (Havel),
Sonja Kovic (Havas), Thomas Bokesz (IPG Mediabrands), Alexandra Nagl (State Styria), Andrea Koller (State Styria), Barbara Klinser-Chamber tent (Magenta Telekom), Roman Breithofer (Media 1), Gabriele Schillinger (Mediaplus), Raphael Seppi (Mediaplus), Karin Seywald-Czihak (ÖBB), Linda Haller (ÖBB), Verena Venturini (ÖBB), Patrick Ressl (ÖBB), Andreas Hochreiter (Porsche Media & Creative GmbH), Anja Mitterhofer (publicis), Hanna Unterlechner (publicis), Marion Buchberger (Rewe Group), Verena Henge (Schwarzkopf Austria), Matthias) Sadjadi (Sky Austria), Nina Sommerbauer (Smart Pr & Comms), Christoph Schwarzmüller (Thor GmbH), Ursula Gschaider (Thor GmbH), Brigitta Scheller (Wiencom), Valerie Brugger (Wiener Städtische Versicherung), Peter Steinbauer (Wüstenrot Bank AG), and much more.
COPE Content Performance Group (Cope) is Austria’s number 1 in content marketing. We design, create and market content for social media, magazines, websites and the Cope network-the largest media network in Austria with more than 100 online media. We focus on hands-on mentality. No frills, only clear communication for marketing & sales. Less talk, do more. We think implementation -oriented and successfully bring every project to the end. Our team consists of almost 100 experts from 12 countries. #handsononly copegroup.com.