Frankfurt am Main / Neckarsulm (OTS)
- Prezero and the DFL jointly support clubs of federal leagues in the areas of sustainability and circular economy
- Companies of the Schwarz Group and the DFL achieve fundamental agreement on participation in the sports streaming provider Dyn Media
Two teams, one team: the DFL German Football League and the companies in the Schwarz Group close a forward -looking partnership with the aim of sustainable and developing German professional football together. The focus of the cooperation is initially on sustainability and circular economy as well as on media marketing. Additional cooperation options are checked.
Before hit: Together for more sustainability in the soccer national league
With their unique ecosystem, the Schwarz Group companies cover the entire value creation group. From production to trade to recycling and digitization, you are working on innovative solutions for the challenges of tomorrow. As an environmental service provider, Prezero makes a significant contribution to the establishment and promotion of circulatory systems. Together with the DFL, Prezero will in future implement concrete measures for federal leagues clubs in the areas of sustainability and circular economy.
The Bundesliga and 2nd Bundesliga accept their responsibility with a view to the relevance of sustainability and, as the first major sports leader, have anchored a mandatory sustainability directive, taking into account all dimensions – ecologically, economically and social – in their licensing regulations.
Through the strategic alliance, clubs of the federal leagues can benefit from the expertise of Prezero such as concepts according to the Prezero-Vision “Road to Zero Waste”. Prezero already supports selected Bundesliga clubs as a partner for sustainability and circular economy in reducing avoidable waste to zero, protecting natural resources and maximizing recycling. In the course of the strategic alliance, the DFL creates an additional service offer for the clubs of the Bundesliga and 2nd Bundesliga and thus enables progress in securing raw materials and reducing CO2 emissions of the leagues. Concrete projects and the selection of suitable clubs will be coordinated in the next step.
Media marketing: participation in innovative sports streaming platform
In addition to the cooperation in the areas of sustainability and circular economy, both the Schwarz Group and the DFL with Axel Springer SE and Christian Seifert have made a fundamental agreement on participation in the sports streaming provider Dyn Media. The implementation of the participation is subject to the official permits.
The companies in the Schwarz Group see sports as an important communication platform and bring digital solutions and end customer reach in 32 countries into the planned strategic partnership with Dyn Media. In view of changes in media markets and the changing media usage behavior, the DFL creates the basis for a strategic, global marketing alternative for the Bundesliga and 2nd Bundesliga.
Cooperation in the area of sustainability and the respective participation in Dyn Media are the first pioneering steps in the partnership – combined with the clear intent that further follows.
DFL managing director Marc Lenz to the partnership: “The strategic alliance with the companies in the Schwarz Group strengthens the further development of the federal leagues. We react to changed framework conditions and tackle central themes – including in media and sustainability. the past few months on this new approach – and are convinced to get on together. “
DFL managing director Steffen Merkel to participate in DFL in Dyn Media: “The global media markets are changing as well as the usage behavior. To check the Bundesliga.
Marc Hohenberg, Managing Director of Sportmarketing & Cross Business in the Schwarz Group: “Football has the strength to move and raise awareness of global challenges. The companies in the Schwarz Group have therefore been involved in sport for years. Cooperation combines the ideal expertise in order to further develop the moving image offer in Germany and bring the positive values of the sports into all parts of society. Allianz with the DFL shows how technological innovation and sustainable thinking can go hand in hand to make the future of sport responsible and competitive. “
Marcus Sagitz, Managing Director Marketing & Corporate Affairs at Prezero: “Sustainable action also means preparing themselves and securing existing business models. The circular economy can and will play a significant role here. Together with DFL, we want to take responsibility for the circular transformation of sport, industry and society. We want to set an ambitious way in the achievement and further development of sustainability goals.
More information
You can find more information at www.gruppe.schwarz.
About the black group
The Schwarz Group is an internationally leading trading group with around 14,200 branches and around 595,000 employees. In the 2024 financial year, the Schwarz Group companies generated total sales of 175.4 billion euros. With their unique ecosystem, they cover the entire value creation group: from production to trade to recycling and digitization. They create solutions that make life more sustainable, healthier and safer in the future – they act ahead.
Lidl and Kaufland form the columns in the food retail trade and are an integral part of the everyday life of customers in 32 countries. Many own branded products and sustainable packaging come directly from the black production. With its recycling management, the environmental service provider Prezero promotes a functioning circular economy and thus invests in a clean future. As a IT and digital division, Schwarz Digits offers convincing digital products and services that meet the high German data protection standards and thus guarantees the greatest possible digital sovereignty. As partnership -based service providers, Schwarz Corporate Solutions support the Schwarz Group companies on all topics to administration, personnel and operational activities.
About the DFL German Football League
In 2000, the 36 clubs of the Bundesliga and 2nd Bundesliga founded today’s DFL Deutsche Fußball Liga eV as a merger for professional football. The operational business is managed by DFL Deutsche Fußball Liga GmbH, based in Frankfurt am Main, which is responsible for the organization and global marketing of German professional football together with its subsidiaries.