The Linz communication agency Mathy Winkler Communications & Consulting OG celebrates its three-year existence and takes an impressive balance: the two-woman start-up, which the two PR managers Elisabeth Mathy and Martina Winkler founded in 2022, has become a versatile communication service provider with a strong profile in the health sector.
What started as a small agency with slim structures is now a well -coordinated team with clear processes and growing service portfolio. “”We are grown with the requirements of our customers: technical, personnel and structural“, Says Elisabeth Mathy, who, together with her business partner Martina Winkler, realized her dream with the step into self -employment.
In addition to strategic communication advice, text and classic PR, video and content production, campaign development, branding and digital formats are part of the agency’s repertoire. The expansion of social media and digital services was not an end in itself, but a direct reaction to change in the communication landscape. “”We realized early on that relevant content must work where target groups move – and that’s exactly where we start. The ability to react quickly to new communication habits and framework conditions has proven to be a decisive success factor ”, Complemented Martina Winkler.
Competent voice in health communication
One of Mathy Winkler’s great focus, which has been continuously expanded over the years, is health communication. This focus is on the professional origin of the two founders who previously worked in the communication department of a large Linz hospital. “”Medical topics are complex and often affected with emotionality. This requires not only technical expertise in communication, but also a high degree of sensitivity and precision. Health communication was a big focus from the start and has remained to this day“Elisabeth Mathy and Martina Winkler emphasize.
The fact that Mathy Winkler was able to position himself as a competent voice in the health sector within a short time is not only due to the clear specialization, but also due to the broad list of content. In addition to individual projects for resident doctors, the agency supports: inside and therapist: also clubs in the health sector and related fields, as well as large hospitals in Vienna. “”We are particularly pleased that after only three years we can see: inside from a wide variety of areas of the healthcare system and can cover a comprehensive range of communication services completely in -house“, so Elisabeth Mathy.
„For us, health communication is not just a job, but conviction, grown from our own professional experience. Health is a highly personal topic and at the same time part of a complex social system. At the latest Corona pandemic has made it clear how centrally well-founded communication, education and prevention are in the medical field. It is important to us to make a meaningful contribution in this sensitive field“Martina Winkler continues.
PR milestone: Caesar advertising award 2024
A large milestone for the young PR agency was also the communicative accompaniment of the Caesar 2024 advertising award. From press work, to social media, online marketing and web appearance, Mathy Winkler has looked after the largest advertising award in Upper Austria, which has reached a record of submitting agencies and brought around 1,000 guests to the Brucknerhaus Linz to the festival of creativity. “”It was a great pleasure for us to be able to accompany this great project communicatively and is an expression of the trust that enjoys our work“The two managing directors emphasize.