Visibility no longer arises from keywords, but increased by trust. If you want to be visible in the new world of AI search systems, you have to create media relevance. Explain why AI expertise and PR come into play here Sebastian Prohaska, CEO von ithelps and specialist for digital visibility in the AI age and Peter Suwandschieff, communications darter and founder of the Vienna PR agency Textwerk, in conversation with Media manager editor Otto Koller.
The times of classic search engines are counted: More and more people are using generative AI systems such as chatt, Gemini or Claude to get targeted answers to their questions-and no mere link lists. This fundamentally changes how companies are perceived and recommended in digital space. If you want to be visible in these systems in the future, you have to take place where AI receives your information: in trustworthy media sources. The solution: Generative Engine Optimization (GEO).
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