The Roland Garros tournament (French Open) 2025 goes into the final phase and the iconic sandplaces of Paris are once again fulfilled by the intensity and elegance that make up the Grand Slam tournament. In the middle of this prestigious tournament, Haier celebrates the third year of his strategic partnership with Roland-Garros, which was launched in 2023.
This long -term cooperation reflects the common commitment to top performance, innovation and resilience – values that are expressed in the field of the highest quality in both the field and in the global vision of Haier.
Strength and grace forging: a common path of excellence
Each Grand Slam tournament puts the determination and skills of the players to the test, but Roland Garros is characterized by its special requirements for finesse, resilience and endurance on sand. Haier also started building a global brand in 1990 and needed 25 years of unshakable engagement to achieve financial independence in international markets. This reflects endurance and long -term vision that shape both sport and the economy.
Roland-Garros stands not only for endurance, but also for global prestige and highest standards, while Haier has earned a reputation as a leading high-end mark in Europe. Together they embody a strong synergy out of persistence and sophistication on the global stage.
Where heir meets innovation: the premium presence of Haier in France
The global dynamics towards intelligent and sustainable innovations are increasing. The AI Action Summit 2025 in Paris is an example of the common international endeavor to integrative, energy -efficient and human -centered technologies. In this context, Haier is still a leader.
In France, the Langjing X11 washing machine underlines this commitment: It saves 60 % energy compared to the strict European A-Class standards-a decisive advantage in view of increasing energy prices. With its premium price (which is reflected in a price index of 275 in Poland and 375 in the United Kingdom), the Langjing X11 underlines the innovative positioning of Haier in the high-end segment. In 2024, Haier achieved a brand awareness of 47 % in France and thus underlines its growing influence in demanding consumers.
Strategic expansion of Haier in Europe: deep rooting and local excellence
Haier’s success in France is the result of long -term engagement for intensive localization and strategic expansion throughout Europe. Since entering the German market in the 1990s, Haier has built up a strong and stable presence on the entire continent, driven by consistent focus on innovation and user needs.
The focus of Haier’s European growth is the 3-in-1 strategy (local research and development, production and marketing), which enables the brand to react quickly and effectively to local demand. On the European market, for example, where the market share of air conditioning systems is still below 5 %, Haier has introduced an intelligent air conditioning solution with simplified installation in order to meet local requirements precisely and efficiently. The spirit of perseverance and the joy of innovation based on a deep understanding of the local markets has promoted Haier’s steady rise in several European countries.
Haier is still a leader in Europe. This success story reflects the continuous commitment of Haier for innovation and localization based on the 3-in-1 strategy. This strategy continues to ensure a strong market presence and awareness of the brand, the level of awareness of which will reach around 30 % across Europe in 2024.
Haier ESG’s commitment: enable a greener, more integrative future
The partnership between Haier and Roland-Garros goes beyond the tennis court and stands for a common commitment to promoting a healthy lifestyle, strengthening social responsibility and creating sustainable values for communities around the world.
At Roland-Garros, Haier brought his ESG values to life through an immersive pop-up experience and presented his latest progress in the field of sustainable technologies. As a sign of his strong commitment to promoting the youngsters, Haier launched the “Haier Fans Cup” in cooperation with Open Stade Français, which offers young winners the unique opportunity to attend the tournament and meet the former WTA world champion Ana Ivanovic.
Haier France from Wunchelo was awarded a gold certification for “Great Onboarding” as further evidence for his human-oriented and innovation-driven approach, which underlines his commitment to create a future-proof workplace.
From private households to communities, from sustainable technologies to human -oriented corporate management – Haier sets new standards for global brands.
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