Classic advertising becomes more expensive and ineffective, while a committed community brings long -term success. Companies that win loyal supporters benefit from more visibility and better business opportunities. The key is in real exchange and a long -term strategy. Anyone who manages to build trust will become advertising costs regardless of fluctuating.
Jan Moritz Becker, is a real estate investor, expert and managing director of Cashflow Quartier – Real Estate GmbH Entrepreneur. In conversation with Otto Koller, editor of media manager, the community professional tells how he initially set up his business classically through personal contacts and recommendations. Management consultants proved to be an ideal target group because they had income, previous knowledge, but had little time for real estate investments. This traditional approach brought solid but limited results. Only through social media scaling was really possible.
After just six months of high -quality content, a story brought ten new inquiries to book an appointment. In 2024 he sold three times as many properties as in the previous year – thanks to consistent range strategy. The key was the continuous provision of relevant content. Visibility led to trust, trust in sales.
In conversation with Otto Koller, editor of media manager, the entrepreneur Jan Moritz Becker explains why range is the new currency. If you want to be visible as an expert, you have to build real connections to your community. A long -term strategy with authenticity, added value and continuous commitment ensures sustainable success. In a digital world, real relationships are more valuable than expensive advertising budgets. Companies that rely on community are better equipped for the future.
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