You can also read in the freshness of the print Extra On incredible 356 pages: The sample students of the marketing industry: The ranking of the marketing manager 2025 +++ How powerful manipulate: The struggle for the sovereignty of interpretation of news +++ Artificial intelligence for the defense against cyber attacks +++ The practice of media funding.
Editorial I
For the first time he met him at the train station in Salzburg. And engaged him away from the spot. Accompanied and watched his career over five decades. Specialist magazine legend Manfred Schuhmayer about publisher Christian W. Mucha and the performance of the Mucha publishing house.
Editorial II
“It was very nice, I was very happy”. Christian W. looks back on his time as a print publisher in a very personal edition. How it all started. How the competition reacted. And how it was to keep the flight altitude over so long. And Mucha reveals how things will continue – digital – in the future.
COVERSTORY
The signs of time
The Printära of the Mucha Verlag and the MG media group comes to an end. For five decades, the publisher’s Special Interest magazines were the flagships of their industries. Accompanied trends, occasionally denounced grievances. Celebrated triumphs and demasked low -flyers. A look back at spectacular times. With FM, extra service, fact, elite and checklist.
The sample students
The marketing manager ranking 2024
The past year was not only shaped by international crises. Domestic politics also made the life of the business bosses more exciting. In view of the circumcised budgets, the marketers also drove the sweat on the forehead. Anyone who did their homework and who preferred to cocked was a jury of industry experts. From Goldbach boss Joseph Almer About Havas boss Michael GölsOder Springer & Jacoby-Ceo Ralf Kober to Wirz-Boss Rudolf Reisner. From group on the park managing director Bernhard Buchegger About Cayenne boss Lukas Leitner To VGN-Zampano Dietmar Zikulnig. And the result shows that experience pays off. So they are, the top ten. With two capacitors Ex Aquo at the top: 1. Walter FinkSky Austria; 1. Jörg PizzeraSpar; 3. MartinBiedermannORF; 3. Philipp BodentaCoca-Cola; 3. Thomas blissXXXLutz; 3. Sabine ToiflWr. Urban; 7. John OakleyIkea; 7. Martin SchipanyCity of Vienna; 9. Tillmann FuchsVienna Airport; 9. Wolfgang GatschneggWien Holding, 9. Sylvia HarasserSpar; 9. Andreas MartinPMC, 9. Egon OstermannOMV; 9. Julian ValentaCity of Vienna.
If you still made it into the list of 342 marketers and whoever is considered influential, personable or competent, you can read in the current extra service print edition.
Top service
ORF groans under the compulsory savings In the search for savings potential, the public service is now being established. On the one hand, the number of employees is to be further reduced. On the other hand, a thick savings pen should also be scheduled for the state studios. Die Media analysis now raises “CrossMedia” and more: In the current figures of the range of range, the print results were not only combined with the online appearances, but also with social media numbers. How the public sector doubled its advertising expenses: They rose to EUR 417.9 million in 2023 (currently raised year). Not only rising budgets were responsible for this, but above all the extended reporting obligation.
Market in motion
Cookie refusers should no longer be in the stomach of the online industry: the Austrian web analysis is now collecting its data with a new method.
Meaningful career
Agent tower employees are not particularly happy in the job today. Many think about termination. The Agency Happiness Report lists the causes. You can find out how agency bosses want to counteract the current extra service edition.
How to manipulate mighty mies
A real war for the sovereignty of information has been raging in the media for years. This is managed by potent interest groups who want to influence public opinion in their interest. And that across all communication channels. The objective reporting comes under pressure. The consequences: loss of trust in the recipients. Extrade service collected examples.
When TV advertising is annoying
Various studies show it. The numbers show it. Viewers no longer want long advertising blocks on TV. Extrade service went in search of alternatives.
Everyday phenomenon
Hope from the machine: Just the artificial intelligence is intended to put cyber attacks on companies an effective bar.
Top oder Flop?
The professional world changed against the background of the pandemic at the latest. The media or agency industry is also no exception. Extrade service investigated the question of which jobs are really in demand there. And which are considered “no-go”.
Livestream platform as an advertising frame
Extreme and forbidden content pass advertisements, as I already had to make platform painfully. Now Twitch is also affected.
Job profile on the brink
Since the technologization has moved in, they have become rare: the editors. Extrade service asked how the job description changed. And whether there is still a future for lecturers.
No diversity without media funding
What about the financial support of the fourth violence in the state? Extrade service takes a look at the domestic funding landscape. And lets people have their say.
Furthermore, you can read in the extra -fresh extra service on 356 pages:
Ideal addition: Goldbach Austria is now acting as part of the Azerion Group. Boss Josef Almer about synergies and new developments.
Home becomes joy: Her boss Markus Wieser and Alexander Hofmann reveal why the agency is now starting with a new name.
“Agencies are hay branded architects”: The GGK Mullenlowe bosses Michael Kapfer and Dieter Pivrnec on strategic emotions and exact positioning.
Investment-Banker im Interview: Gerhard Hörhan reveals what the bid of the hour is.
Marketers, goes into the market: Extrade service took a close look at the development of marketing concepts in various industries ..
Climate monus: The business model Second Hand-Ware has developed into a audience hit on the web.
Bad Robot: The background of the personnel loss at AI market leader Openaai.
Technological play instinct: Austrian film producers about the interaction of progress and creativity.