- Alexander Wurz, ex-formula 1 driver, President of the GPDA and double LE Mans winner, is the new ZGONC brand ambassador
- Goal 2025: ZGONC as number 1 in the car and workshop association area
- ZGONC wants to win market shares in the area of car and workshops
- Assortment & service in the workshop area: first -class specialist advice, high -quality branded products and pioneering innovations
ZGONC, the Austrian market leader for tools, machines, construction and garden tools, now also gives full throttle in the car and workshop reporting sector. For this, the company gets another strong testimonial on board with ex-formula 1 driver Alexander Wurz. From now on, the Lower Austrian supports the brand appearance of ZGONC with its professionalism, its level of awareness and enormous knowledge of the car and workshop. Together you want to become Austria’s number 1 in this area.
Austria is both a do-it-yourself and a car country. This is clearly evident in the car population, which has grown even more than the population since the end of 2023.(1) Statistically speaking, almost every second person has a car(2) – A clear proof of how deep the automotive in the everyday life of the Austrians: rooted inside. Regardless of whether car tools, oils and lubricants, care and cleaning agents or professional workshop equipment- the need for private and B2B customers: is large inside. ZGONC therefore also strives for market leadership across Austria with its 38 branches.
Clear goal: market leadership in car and workshop
Michael Dockal, Managing Director of Zgonc, explains: “Since we have already achieved the market leadership in the battery area, we are now expanding this success to the vehicle sector. Bags, polishing machines and many other tools have long been battery drives- a clear development that shows: Workshop and vehicle sector belong together. ZGONC has had car products and workshop accessories in its range for almost 70 years and thus generates around 10 percent of sales. The segment develops very solidly, now we want to focus much more on.“
To achieve the new goal, ZGONC relies on the core disciplines: competent specialist advice, a wide range, the price-attractive own brands ZGONC and Erba as well as on the A-Brands (e.g. Sonax, Castrol, Makita or Einhell). There are also universally applicable products for the DIY area and for the B2B segment. Customers: Inside, benefit from a 100 percent availability and the high expertise of the branch employees: inside.
The B2B Business Card, launched a few months ago, is also very well received by the Commercial Book: inside. Therefore, the company would also like to start and score in the area of car and workshops.
IT´SA Match: Alexander Wurz as the new testimonial
With the ex-formula 1 driver, GPDA president and two-time L-Mans winner Alexander Wurz, Zgonc has found the ideal partner for his commitment. Because his professionalism, his awareness and extensive knowledge of the subject of cars and workshops make the likeable Lower Austrian the perfect brand ambassador in this area. “”As a racing driver, I know that precision, quality and reliability make the difference – whether on the race track or in the home workshop. In addition to the first -class products, ZGONC is also characterized by excellent specialist advice. That’s why I am happy to bring my experience into this cooperation“, Said Alexander Wurz.
For Wurz and Dockal it is clear that what works in the hardest laboratory – on the world’s race tracks – is also the right thing for the vehicles in the domestic workshops and garages. ZGONC thus becomes the Austrian contact point number 1 when quality, price, availability and advice are required.
Zgonc Handel Gmbh
Zgonc Handel GmbH with the headquarters in the 3rd district of Vienna currently comprises 38 locations in Vienna, Lower Austria, Upper Austria, Burgenland, Styria, Carinthia and Salzburg. ZGONC is the real, Austrian specialty shop for tools, machines, construction and garden tools, in which around 600 employees: inside your knowledge and your experience with tools and machines pass on the customer every day: inside. Values such as quality at top prices, well-founded specialist advice and the “5 years of ZGONC guarantee on everything”, are at the top and have been so successful since its foundation in 1957.
(1) https://orf.at/stories/3385972/
(2) https://www.statistik.at/fileadmin/announcement/2025/02/20250225KfzBestand2024.pdf