The University of Innsbruck (Institute for Sports Science), the MCI Innsbruck (Department of McI Tourism) and the University of Salzburg (Department of Economics) conduct the Ski study Saalbach in 2025. With up to 1000 personal interviews, the university team, which is very experienced in the field of event research, obtains a representative mood. In addition to consumer behavior, the satisfaction of the visitors is also raised. For Ski Austria, the feedback from visitors is a very important success indicator for the FIS Alpine Ski World Cup. Of course, the economic effects of the major sports event on the region are of particular interest.
Sustainability activities are also queried by visitors. The management of the Saalbach World Cup study in 2025 is responsible Martin Schnitzer, Hubert Siller and Hannes Winner a very experienced team of experts that has already analyzed numerous international sports events. “It is great that we were able to win such competent institutions and personalities for the World Cup study 25 in Saalbach,” says Ski Austria WM project manager Florian Phleps.
Mci Tourismus
Prof. Mag. Hubert Siller
Telefon: +4351220703300
E-mail: tourismus@mci.edu
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