Cooking is the ultimate “Green Flag” in Germany, 83 % of the singles between the ages of 18 and 27 say according to an independent study¹. Over half of the respondents (56 %) would rather meet with someone on a dating app who has knowledge of cooking or shows an interest in cooking, while a third (33 %) would not even consider data, to data, who cannot cook.
Cooking is one of the main interests that are attractive in addition to sportiness (81 %) and good skin care (84 %). Astrology (33 %), the exclusive reading of non -fiction (31 %) and getting up early at 5 a.m. (29 %) rank at the bottom of the list of attractive hobbies.
The new survey, which was commissioned together by the global food expert Knorr and Tinder®, which was commissioned worldwide, the dating app, which was most frequently downloaded worldwide, showed that 34 % of the respondents have cooked or cooked a meal (29 %) To impress date. The effort is worth it, because 67 % of the singles are more willing to meet up with someone who has cooked a delicious dish.
Study illuminates the role of cooking skills in partner search
In order to support the Germans in their partner search, Knorr brings momentum to the kitchen and starts the #unlockyourgreenflag campaign. This uses the power of cooking to bring singles together. While many confront with “Red Flags”, cooking is a reliable “Green Flag”. Therefore, Knorr encourages Singles to show their passion for cooking and incorporate them into their dating profile.
The study carried out by Knorr and Tinder® openly lies the decisive factors for a successful partnership, starting with the importance of good cooking skills. According to the survey, 39 % of the singles in good cooking see an expression of creativity, 44 % interpret it as a sign of care for others and 36 % as evidence of manual skill.
Which convinces culinary
Creative recipe ideas (44 %) and the personal note in a recipe (45 %), as well as good cutting techniques (39 %) were chosen as the most attractive cooking skills, while Salt Bae Wort techniques (17 %) and flambent (15 %) are rather deterrent and entirely are on the list below.
But singles are warned: The Knorr survey showed that 17 %of the Germans admit that they exaggerate or lie (15 %) in terms of their culinary skills to impress potential admirers: inside (16 %) even so far It has gone that they bought dishes in a restaurant or shop and spent on their own.
When it comes to what you should cook, favorite dishes such as steak (25 %) or spaghetti Bolognese (25 %) are at the top of the respondents. Microwave dishes (38 %), unseasoned dishes (32 %) and boiled pasta (22 %) were the largest no-gos for a date. And ready meals from the oven are also not better, as 27 % of the information surveyed.
Devyn Simone, Tinder’s relationship expertsays: “Our current Green Flags study shows that the dating has become more difficult. At a time when you have the feeling of being surrounded by Red Flags, people long for something positive and universal – like cooking. It is more than just a skill; It is a way to build relationships, express creativity and to take care of others. So it is no surprise that singles in the kitchen turn to make new contacts. ”
Julia Wilde, Marketing Director Knorr DE & AT, says: “Under the motto #unlockyourgreenflag, Knorr is committed to putting cooking as a universal green flag. Our studies show that the mention of cooking as an interest or ability in a dating profile can already be sufficient to impress potential partners: inside. Since food is considered a universal language of love, it is only logical that something as fundamental as cooking is enough to spark enthusiasm. So if you are looking for love -or just for someone who tries new recipes -you should consider considering cooking in your dating profile. ”
As part of the #Unlockyourgreenflag initiative, Knorr cooperates with an expert: inside the areas of cooking and dating to share helpful advice for the kitchen and everyday life. The aim is to bring singles in Germany together through the enthusiasm for cooking. Under the hashtag #unlockyourgreenflag, Knorr’s campaign can be followed on Tiktok from February 24th.
¹ The survey was carried out by DXCX among single people of Generation Z (18-27 years) in 6 countries. Those who are not in a relationship and actively data were defined as singles. People of Generation Z who are single but not actively data were excluded from the survey. The data collection took place between December 27, 2024 and January 8, 2025. The sample size was 1005 people.