Successful Series A financing despite difficult times

The Viennese start-up HelloBello has been causing a sensation in the pet market since 2021 with its innovative nutritional concept for dogs. The company has already convinced many dog ​​owners with freshly cooked, individually tailored meals of food quality. Despite the tense economic environment, HelloBello managed to grow strongly in Austria and Germany – now the expansion into Switzerland and the expansion of sales through partners such as selected pet retailers are on the agenda.

The young company has just completed a successful Series A financing round of more than €4m, thereby securing a significant capital injection. This step underlines the trust in HelloBello and the exceptional team. The investors include well-known entrepreneurs such as Michael Hurnaus (founder of Tractive), Johann Hansmann and Hans Peter Haselsteiner. HelloBello is now also supported by the aws start-up fund and a Swiss family office. This represents an important milestone for growth in new markets and the further development of the product range.

Fresh, individually tailored meals for healthy dogs

HelloBello offers dog owners a new way of feeding: instead of standardized dry or wet food, there are freshly cooked, balanced meals. The recipes were developed by specialized veterinarians to ideally cover the complex nutritional needs of dogs. The start-up relies on regional ingredients that are carefully prepared and processed to food quality – without artificial additives, sugar or genetic engineering.

An online food advisor developed by HelloBello calculates the individual nutrient requirements of each dog based on breed, weight, activity and special needs. So every dog ​​gets exactly what they need – conveniently delivered in a practical subscription. Since its market launch, HelloBello has already cooked and delivered almost two million meals to its customers.

Veterinary tested – recommended by veterinarians

Veterinarian Eva Schmal-Filius was involved in the development of the recipes from the beginning and is convinced: “Fresh food can make a significant difference to a dog’s health compared to conventional dry or wet food. The individual ration calculation and the high-quality ingredients promote optimal nutrition at every stage of life.” Many dog ​​owners report that they want to offer their dog the best, but are unsure how to find the right balance. HelloBello takes this worry away – and ensures that your four-legged friend stays healthy and happy.

The secret of success: innovation and trust

With a strong focus on quality and a high level of transparency regarding ingredients, HelloBello is in tune with the times.

Dog owners know how important a balanced and healthy diet is for their four-legged friends. When producing fresh food, Hellobello attaches particular importance to transparency and sources meat exclusively from regional companies in Bavaria and Upper Austria in order to ensure short transport routes and species-appropriate animal husbandry. Even the vegetables come from local suppliers.

As part of the investment, Markus Jandrinitsch, managing director of the aws start-up fund, emphasizes: “With HelloBello, we were impressed not only by the convincing key figures, but above all by the high quality and sustainability standards that the founding team applies to their products. With its range of fresh-frozen food, HelloBello has positioned itself promisingly in the rapidly growing PetTech sector. We look forward to continuing our journey together with our co-investors.”