Hisense, a global leader in consumer electronics and home appliances, today unveiled its latest advances in display technology at CES 2025, announcing exciting collaborations with Pantone and Devialet, among others. The partnerships will enrich Hisense’s premium TV and Laser TV product lines by delivering exceptional picture quality with Pantone validation and integrating Devialet’s renowned audio expertise for an unparalleled, immersive entertainment experience in the coming months.
From the latest TriChroma LED TVs to revolutionary MicroLED displays and Laser TV innovations, Hisense is redefining the boundaries of visual and audio experience, offering consumers around the world an unparalleled new TV experience.
RGB local dimming display technology shows the future of display innovation
Hisense has introduced its 116-inch TriChroma LED TV, equipped with advanced RGB Local Dimming Display technology with independent red, green and blue LED chips, offering superior color precision and up to 97% coverage of the BT .2020 color space. A peak brightness of 10,000 nits offers vivid colors, deep contrast and exceptional clarity. Powered by Hisense’s Hi-View AI Engine for a vibrant, lifelike image.
The 116-inch TriChroma LED TV is equipped with a 6.2.2 multi-channel surround sound system that integrates Dolby Atmos and DTS Virtual X technologies for an immersive sound experience. AI Sound Optimization adapts the sound to the content, whether it’s clear dialogue or dynamic action scenes, setting new standards for home theater experiences that offer both cinematic images and highly immersive sound.
Redefining display innovation with MicroLED technology
Hisense also introduced the world’s first consumer-friendly 136-inch MicroLED display, marking a major milestone in accessible, cutting-edge display technology. With over 24.88 million self-illuminating LEDs, this TV offers incredible clarity and color precision with a contrast ratio of 1,000,000:1 and brightness of up to 10,000 nits. It also covers 90% of the BT.2020 color space, ensuring a vibrant, lifelike display.
The TV is equipped with Hi-View AI Engine X and uses AI-driven algorithms to improve color accuracy, manage dynamic 3D colors and optimize display details. Black nanocrystals reduce reflection and provide exceptional clarity even in bright rooms. Designed for modern homes, the ultra-slim form factor fits seamlessly into any space. With support for Dolby Vision IQ, HDR10+ and Filmmaker Mode as well as Dolby Atmos and DTS Virtual X for immersive sound, the 136-inch MicroLED display sets new standards in home entertainment.
Pioneering color accuracy in laser TVs
As the first laser TV partner to achieve both Pantone Validated and SkinTone Validated awards, Hisense sets a new benchmark for color fidelity and authenticity.
The Ultra-Bright Laser TV is supported by a 4000lm projector and a high-gain screen and offers full-screen brightness of up to 1500 nits. The TV is equipped with a 0.18 ultra-short throw lens that reduces the projection distance by 20mm, allowing for a 100-inch screen in a smaller space. The “Master of Light” screen technology can accurately distinguish the three-color laser light of the laser TV and the invalid light of the environment, improving the light separation ability.
Elevated laser TV for gaming fans
Hisense’s gaming laser TV features an image response lag of just 2ms and a refresh rate of 4K 60Hz and 2K 240Hz, allowing for smoother and more responsive gameplay than traditional 144Hz LCD panels. The low latency feature, already being tested on the Designed for Xbox PX3-PRO, will be integrated into future models, including the PX4 and C3 series, in 2025.
Another highlight is the C2 Ultra 4K Laser Mini Projector, which is also “Designed for Xbox” and offers a flexible screen size from 65 to 300 inches. It features a rotating gimbal design for easy setup and includes automatic keystone correction, autofocus and Obstacle avoidance for hassle-free installation. TriChroma technology offers a wide color gamut without harmful blue light, while the integrated subwoofer, 2.1-channel JBL audio and DTS Virtual:X surround sound provide an immersive audio-visual experience – perfect for movies and games.
Visitors to CES 2025 can experience Hisense’s groundbreaking innovations first-hand in the Central Hall – Booth 16625.
Information about Hisense
Hisense is a leading global home appliance and consumer electronics brand. According to Omdia, Hisense ranks No. 2 globally in overall TV shipments and No. 1 in TVs 100 inches and larger. The company has expanded rapidly and operates in more than 160 countries. It specializes in multimedia products, home appliances and intelligent IT information.
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