On November 29, 2024, the first OMNi-BiOTiC® WORLD will open its doors on Mariahilfer Straße, one of Vienna’s vibrant centers. The innovative store was realized in collaboration with the Essenz Apotheke Mariahilf, which is directly connected to the new location. Together they create a unique contact point for everyone who would like to take a closer look at the topic of intestinal health and the leading Austrian probiotic brand OMNi-BiOTiC®.
„With the OMNi-BiOTiC® WORLD we want to give people the opportunity to truly immerse themselves in the world of intestinal health and experience our comprehensive portfolio in a new, interactive way
,” explains Prof. Anita Frauwallner, CEO of the AllergoSan Institute. “Due to the highly frequented location, we also expect a large international audience who will come into contact with the brand, which is also highly valued internationally.”
The OMNi-BiOTiC® WORLD offers a holistic experience: from augmented reality to interactive presentations on the latest scientific findings – to comprehensive advice. In addition, visitors benefit from the expertise of the associated Essenz Apotheke Mariahilf. The pharmacy focuses on tailor-made solutions for its patients in the new health center for intestinal health in the heart of Mariahilfer Straße and is widely known for its high level of innovation and quality in advice on health topics.
“We are pleased about this great collaboration,” emphasizes Mag. Simon Job, owner of Essenz Apotheke Mariahilf. “The unique combination of academic competence with sound scientific expertise in one of the currently most important development areas of human health creates a unique center of excellence at this location. Creating such a low-threshold contact point on the subject of the intestines for the first time in this form brings real added value for people and that fills us with pride.”
With the opening, the AllergoSan Institute, as an internationally recognized competence center in microbiome research, is taking another important step towards positioning Austria as a leading location for health innovation. The common goal is to raise awareness of the importance of intestinal health – nationally and internationally.
The OMNi-BiOTiC® WORLD will be ceremoniously opened on November 29, 2024. Anyone interested is cordially invited to discover the world of OMNi-BiOTiC® in the following weeks and months and to become part of this new world of a health center.
About the AllergoSan Institute
The AllergoSan Institute, based in Graz, Austria, was founded in 1991 by a group of integrative-minded doctors and pharmacists together with Prof. Anita Frauwallner. Since then, the company has been involved in the scientific research and development of products made from natural substances such as probiotic bacteria, fiber, micronutrients and plant extracts. Through the intensive collaboration of the AllergoSan Institute with recognized scientists from medicine, pharmacy and microbiology, it was possible to build a renowned research and competence center around the largest human organ – the intestine. This resulted in the product series OMNi-BiOTiC®, OMNi-LOGiC® and META-CARE® as well as OMNi-POWER®, among others.
About the Essenz Pharmacy Mariahilf
The Essenz Pharmacy Mariahilf is part of the Job family’s pharmacy group. The Essenz Pharmacy Group (www.essenzapotheken.at) stands for innovative health advice and promotion of progressive concepts in the health market. The foundation stone was laid by great-grandfather Mag. pharm. Johann Job founded Mag. Job’s Marienapotheke in Eisenstadt in 1971. In 1989, his son graduated with a degree in pharm. Thomas Job joined the company. With the entry of grandson Mag. pharm. Simon Job in 2014, the expansion of the pharmacy group was accelerated and further locations were opened in Burgenland, Lower Austria and Vienna.