With the #thewholejob campaign, ClimatePartner shows how holistic climate protection can be achieved

#thewholejob in climate protection

• ClimatePartner launches new campaign #thewholejob to draw attention to the importance of companies’ holistic climate protection strategies.
• Voluntary investments in climate protection projects by companies as a supplement to long-term avoidance and reduction measures are also highlighted at the UN Climate Conference as a crucial instrument for achieving global climate goals.
• The long-term campaign deals with new offers and initiatives with which ClimatePartner wants to further develop transparency around climate protection projects and holistic climate protection.

What actually happens until companies reach their Net Zero goal? Companies that only focus on the long-term reduction of CO2 emissions often forget that a number of emissions will accumulate over the years along the way. According to an projection by ClimatePartner based on the Net Zero standard SBTi The cumulative number can be up to 15 times higher than the current carbon footprint of these companies.

With a memorable one Video At the start of a global digital campaign, ClimatePartner is explicitly targeting companies under the motto #thewholejob in order to draw attention to exactly this. The message: Don’t do things by halves – climate protection must not stop at legally required reductions in emissions. Instead, on the path to Net Zero, emissions outside of your own value chain must also be taken into account in order to get the “whole job” done. Financial contributions to climate protection projects should therefore be anchored as an integral part of the corporate strategy.

Voluntary climate protection measures are urgently needed

With this recommendation, ClimatePartner follows discussions at this year’s UN climate conference COP29 in Baku. The conclusion for the economy after the weeks of negotiations there: Without the massive use of private capital and thus the voluntary climate protection commitment of companies in the so-called Voluntary Carbon Market (VCM), achieving the global climate financing goals is not possible.

“Climate investments at the state level are not enough; companies in particular must now take action. Avoidance and reduction targets are essential, but we must exhaust all measures in order to act immediately and comprehensively. Carbon markets offer a valuable instrument for this. This is also underlined by the Agreement on Article 6 at COP29,” emphasizes Moritz Lehmkuhl, founder and managing director of ClimatePartner.

Voluntary carbon market in transition

However, in order to motivate companies to volunteer, the VCM must regain trust. Transparent and robust market structures are essential for this. The market and individual climate protection projects have repeatedly come under criticism in the past. The VCM is currently in a state of upheaval. Market players are launching various quality initiatives and intensive work is being done to continuously develop methods and technologies of climate protection projects and improve them based on the latest scientific findings.

As a company that, in addition to calculating the CO2 footprint and advising on the long-term reduction of emissions, also supports its customers in selecting suitable VCM climate protection projects for a holistic climate protection strategy, ClimatePartner also wants to contribute to this positive further development. The focus is on increasing transparency about the selected climate protection projects as well as communication about the company’s commitment to end consumers. ClimatePartner will soon be presenting new products here, which will gradually be incorporated into the campaign. The climate protection pioneer also now offers its customers other options for making a contribution to climate protection, which work independently of classic compensation models. Read more about this here.

Link to campaign website: climatepartner.com/thewholejob