The successful health-tech start-up medbee draws a highly successful interim conclusion – around two years after Springer Medizin Verlag acquired a majority stake. The medical app is now seeing record usage: the number of users has exceeded 30,000 – a tripling in around two years. Another milestone was set with a relaunch, clarity and user experience were further improved. The clear focus on guidelines makes the app an efficient decision-making aid in doctors’ everyday work. This can significantly improve the security of care for patients. medbee offers partner companies an ideal platform to specifically address verified doctors. Relevant medical information can be placed effectively.
With its completely new concept of providing guideline knowledge in a short, concise and smartphone-optimized manner, medbee has been convincing since its launch in 2017: Doctors can quickly access current medical guidelines via their smartphone or desktop in the hospital or in the office without having to search for a long time. The guidelines are short and concise. It is no longer necessary to work through long documents in order to make decisions in everyday practice. The evidence-based knowledge always remains up to date through ongoing updates. And all of this is completely free for doctors and medical students.
The health-tech start-up has grown solidly and consistently since its launch in 2017, and the entry of Springer Medizin Deutschland in December 2022 brought another strong development and growth spurt. medbee already has more than 30,000 users (as of September 2024), around 30% of them in Austria (11,000) and 70% in Germany (19,000). This means that 20,000 users were gained within around two years. More than 500 users are currently registering on medbee every month.
“Guidelines app” as an indispensable tool
The medbee app is used by doctors in daily medical practice. “Only at medbee do users find concise summaries of current guidelines in digital pocket cards. This means they can make decisions quickly and safely in the interests of the patients directly at the point of care,” says medbee founder Dr. Andreas Strouhal. “With the relaunch of the medbee app, we have further improved the user experience. The optimized library and a powerful search function make medbee an indispensable tool in everyday practice for our users in German-speaking countries.”
New clear user interface
After the relaunch, the app now offers an even clearer user interface and a clear content focus on guidelines:
- In the new guidelines library, content is clearly structured according to subject areas, and breadcrumb navigation improves orientation.
- The optimized search function makes finding medical content even faster. The medbee library and the partner channels can be searched.
- The display is now uniform on all devices – whether on a desktop, tablet or smartphone.
The medbee app offers curated medical knowledge and specializes in internal medicine, general medicine, anesthesiology, neurology and dermatology. But doctors in training also benefit from its use: With the help of the app, students can apply theoretical knowledge directly to patient care in the practical training part. This makes the transition to clinical practice easier.
Through medbee, partner companies have the opportunity to place their content in a targeted manner and position themselves as valuable partners within the medical community. By providing practice-relevant content, they can provide doctors with technically relevant information. This content can be communicated directly to the target group via digital pocket cards, a dedicated partner channel and targeted push notifications, which ensures a sustainable approach to medical professionals.
Dashboard becomes individually customizable
Further optimizations are planned in the next few months, including a personal dashboard that allows users to have content that is important to them at their fingertips. The partner channels will also be further improved in the future: brands and content can be presented even more effectively.
www.medbee.org
About medbee
medbee is the leading guidelines app for doctors in German-speaking countries. medbee summarizes current guidelines clearly in compact pocket cards – free of charge and always at hand on your smartphone or desktop. Developed by medical professionals for their profession, medbee is a reliable decision-making aid in everyday clinical practice to ensure optimal patient care. For partner companies, medbee offers the opportunity to communicate directly with the target group – verified doctors. On the one hand, by placing advertising content on various digital pocket card formats, and on the other hand via our own partner channel, which enables direct access to a highly committed medical community. Since 2022, medbee GmbH has been part of Springer Medizin Verlag, which is part of the Springer Nature specialist publishing group.