The most exciting radio promotion of the year is over: “1,000 euros for the truth – the Antenne Steiermark lie detector” has kept both candidates and listeners in suspense.
In the past few weeks, Antenne Steiermark has been about the truth, the whole truth and nothing but the truth. And it was worth 1,000 euros! The station connected particularly courageous candidates to a lie detector. They could win with their honesty – or lose everything with a lie.
For several weeks, listeners were excited as the candidates revealed their most intimate secrets by answering questions from the Antenne Steiermark lie detector and the interrogation specialist. And he did a great job. Some questions or answers had the potential for real relationship crises and/or workplace whispers.
Is your horse sometimes more important to you than your friend? “Yes,” admitted one candidate when asked this question. She then anxiously asked her boyfriend, who was watching the survey live in an adjoining room: “Are we still together?” Another candidate admitted that she had already pretended to have “fun in bed”. She also “greeted” her friend afterwards with relief: “You’re still here!”
But there were also candidates who were caught lying. Have you ever shared a secret that was confided to you? “No,” the candidate replied. “Lie,” said the lie detector. “She’s a gossip,” joked the candidate’s brother, who was waiting in the next room. Another candidate gave up 1,000 euros by lying “no” to the juicy question of whether she had ever had sex with several men in one day. This then elicited the cheeky comment from her friend in the next room: “That couldn’t have been a good thing. Otherwise you might remember.”
The whole of Styria was excited. Whether intimate or everyday questions like “Have you ever urinated in the shower”: listeners eagerly discussed on-air and on Antenne Steiermark’s social media channels. “The response was overwhelming,” says Antenne Managing Director Gottfried Bichler. “The response confirms that we have hit the mark. We have once again lived up to our role as a guarantor of entertainment for Styrians.”
Program director Michael Fischenender is also enthusiastic about the result: “We basically have a lot of confidence in the Styrians, but we didn’t know how courageous they actually are. Now we can say: You are totally brave!” According to Fischenender, the spark has ignited. “We also gave our listeners a thrill and made them think: How would I react in this situation? How to answer? I would like to thank our team, whose creativity and commitment made this campaign a success.”
Marketing team leader Kerstin Puschnik is also extremely satisfied with the latest campaign. The Antenne Steiermark lie detector has dominated all platforms in recent weeks as the number 1 Talkabout topic. “As is well known, our station stands for extraordinary and creative activities that surprise and get people talking. This format also proved to be a real visitor magnet: traffic on our channels doubled during the campaign period. The enthusiasm was noticeable everywhere and will certainly have an impact for a long time – not least thanks to our precisely coordinated cross-media campaign, which ensured additional dynamism and reach.”
Missed the action of the year? All candidates and their most exciting lie detector moments can be viewed at antenne.at!