Hisense, new official sponsor of Real Madrid
Qingdao, China (OTS) –

Hisense, the global home appliances and consumer electronics company, announced that it will become a regional partner of Real Madrid in Spain, Africa and the Middle East.

Real Madrid and Hisense have announced a collaboration agreement under which the global home appliances and consumer electronics company will become Real Madrid’s official sponsor for the next three years. The signing ceremony took place in the boardroom of Ciudad Real Madrid and was attended by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Jerry Liu, Vice President of Hisense International.

To celebrate the agreement, Hisense and Real Madrid will jointly launch a limited edition 100-inch television that offers unprecedented picture quality and immersive sound to enhance the experience for fans around the world.

Information about Hisense

Hisense is a leading global home appliance and consumer electronics brand and an official partner of UEFA EURO 2024™. According to Omdia, Hisense ranks No. 2 in TV sales worldwide and No. 1 in 100-inch TV sales in both 2023 and Q1 2024. The company has expanded rapidly, being in more than 160 countries and specializes in multimedia products, household appliances and intelligent IT information.

Information about Real Madrid

Real Madrid CF is a sports club with a 122-year history. It is the club with the most European Cups in both football (15) and basketball (11) and was recognized by FIFA as the best club of the twentieth century. Real Madrid has millions of fans in all parts of the world, with more than 583 million followers on social media, is the strongest football brand in the world for the third year in a row, according to Brand Finance, and is also the highest-earning football club in the world in season 22- 23 (Deloitte Football Money League). For more information about Real Madrid CF, see www.realmadrid.comthe most visited website for football clubs for the seventh year in a row.

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