The shortage of skilled workers in Austria has developed into a comprehensive labor shortage that affects all sectors. Mag. Oguzhan Köse, founder and managing director of KÖSCHE Solution, emphasizes that many companies have not yet made sufficient use of the potential of people with a migration background in their workforce.
Statistics Austria shows that around 2.45 million people in Austria have a migration background, which makes up 27.2% of the total population. However, this significant demographic potential often remains untapped.
Urgent problem
The situation is particularly alarming in the blue collar sector, such as in industrial companies. In some sectors, the proportion of employees with a migrant background is up to 80%. Despite these high numbers, their specific needs are often not sufficiently taken into account when recruiting and recruiting personnel and when addressing this target group.
“Enormous potential is being lost here,” explains Köse. “While ethnorecruiting does not offer an immediate solution to the staff shortage, it is essential for many industries to address this issue intensively. Companies should expand their recruiting portfolio and find out which communication channels use this large target group to reach them effectively. The focus should already be on apprentices who represent the skilled workers of tomorrow.”
Strategic solutions
KÖSCHE Solution offers targeted solutions to support companies in exploiting the potential of people with a migration background. Ethnorecruiting opens up access to an expanded talent pool and improves recruiting through targeted approaches. This not only supports the development of new markets, but also increases innovative strength through diverse perspectives.
Companies that rely on intercultural communication and value this growing community are making a strong statement about diversity. This strengthens the company’s image and increases its attractiveness for applicants and business partners.
An inclusive work environment promotes employee satisfaction and retention and helps meet legal anti-discrimination requirements. By specifically addressing and integrating people with a migrant background, companies can also tap into new human resources and networks that contribute to personnel recruitment in the long term.
About KÖSCHE Solution
KÖSCHE Solution, based in Vienna, is a specialized consulting and communications agency that focuses on addressing people with a migrant background. The agency offers comprehensive ethnomarketing and ethnorecruiting services as well as human resources solutions such as HR consulting, seminars and placements.
KÖSCHE Solution helps companies to communicate precisely and purposefully with these important target groups, to understand their needs and to develop tailor-made concepts. Through intercultural consulting and effective ethnorecruiting, the agency strengthens employer branding and enables a sustainable competitive advantage through targeted diversity strategies.