Gisada brings his new perfume testimonial, the world-famous boxer Anthony Joshua, to the launch of the latest fragrance Titanium in Berlin.
On October 5, 2024, fans will have the unique opportunity to meet Anthony Joshua at Douglas Germany at Alexanderplatz. You can get to know the sports icon in person and compete together at a boxing machine to see who can beat the famous heavyweight champion.
Gisada is known for its impressive meet & greet events, most recently with Netflix star Michele Morrone in Düsseldorf and Zurich. The rush of guests was so huge that entire streets had to be cordoned off. Michele Morrone, the then ambassador for the men’s fragrance Ambassador Intense, had attracted so many fans that he ended up having to be escorted out the back entrance. Gisada expects a similar rush to the event with Anthony Joshua.
“We are thrilled to bring Anthony Joshua to Berlin. This event is a unique opportunity for our customers to meet a living legend and experience the power and elegance of our new fragrance Titanium,” says Arben Ademi, CEO of Gisada.
Titanium: A fragrance that makes history
The Swiss luxury brand’s latest triumph is more than just a perfume. It is the result of an intensive collaboration with Anthony Joshua, multiple boxing world champion and also Olympic champion. This sporting partnership has not only made many new headlines, but has also caused Titanium’s sales to skyrocket. Titanium embodies strength, elegance and the tireless power of the human spirit – attributes that Joshua perfectly represents.
“Anthony Joshua is the perfect embodiment of our brand – strong, determined, yet sophisticated. Titanium is more than just a fragrance; it is a celebration of the will to win and the power of self-realization,” so Ademi.
Success story and expansion
Gisada has now established itself as a serious fragrance house not only in Switzerland but worldwide. The brand’s fragrances are absolute bestsellers in their own homeland, and in Germany Gisada has been working very successfully with Douglas for several years. Gisada is breaking sales records all over Europe because the high-quality perfumes exactly match the trend and hype surrounding luxurious niche brands.
CEO Ademi comments: “Our fragrances embody the essence of luxury and exclusivity and we are delighted that our customers across Europe appreciate this so much.”
“Our success in Europe shows that our passion and dedication is reflected in every bottle. It’s a great feeling to see our fragrances resonate with people,” Ademi says.
A global presence
With a presence in 75 countries, including renowned retailers and airport duty-free shops worldwide, Gisada has an impressive global reach. Particularly noteworthy is its presence in the duty-free shops at Tel Aviv, Munich and Zurich airports. The brand is also an integral part of the range of airlines such as Condor, Swiss, Lufthansa, Edelweiss, Virgin Atlantic, Easyjet and Emirates, which underlines the international appeal and high standard of the products.
“Our global presence in so many countries and airports is a testament to the quality and popularity of our fragrances. We are proud to be able to showcase our Swiss perfume art worldwide,” so Ademi.
Collaborations with big names
Gisada has worked with some of the most famous personalities, including actor Michele Morrone, influencer and fashion icon Chiara Ferragni, Swiss soccer player Alisha Lehmann and Georgina Rodriguez, girlfriend of soccer star Cristiano Ronaldo. These collaborations have immensely increased the brand’s visibility and influence worldwide.
“Working with such inspiring individuals has taken our brand to new levels. It’s exciting to see our fragrances come to life through their stories and reach,” explains the brand.
The secret behind success: Swiss precision and talent
Gisada’s fragrances have been created by some of the world’s most renowned perfumers. Names like Andreas Wilhelm, Lucas Sieuzac, Mark Buxton and Olaf Larsen stand for the exquisite quality and creative compositions that make Gisada so special.
“Our perfumers are masters at capturing the essence of emotions and memories in every drop. This skill sets our fragrances apart from the crowd,” emphasizes Ademi.
Sustainability and innovation
At a time when sustainability is becoming increasingly important, Gisada has made it its mission to promote environmentally friendly packaging and sustainable production processes. “Our customers not only expect high-quality fragrances from us, but also a commitment to the environment,” explains the company
“That’s why we are proud to be ISO certified and to actively work with recycling companies.”
“Sustainability is not just a trend, but a commitment. At Gisada, we do everything we can to make our processes more environmentally friendly and make a positive contribution to the future,” Ademi says.
The future of Gisada
The future looks bright for Gisada. With increasing demand for personalized fragrances and sustainable products, the brand is well positioned to continue to grow and expand into new markets. The owner is optimistic: “We are constantly working to develop innovative fragrance compositions that meet the wishes of our customers and at the same time reflect our values of quality and sustainability.”
“The future brings exciting opportunities. We are ready to capitalize on them and continue to create fragrances that delight and inspire our customers,” concludes CEO Ademi.
Gisada stands not only for outstanding fragrances, but also for a story of passion, dedication and tireless pursuit of perfection. Every bottle tells a story – from Zurich to the world.
Success news from Germany (2022-2023)
The public recognition for Gisada in Germany speaks volumes. Here are some highlights from Douglas’ reports:
Q1: “Largest category: continued growth achieved; continued success of Billie Eilish and notable international rollout of Gisada.”
Q2: “Largest category achieved continuous growth and outperforms other categories online; biggest drivers include the launches of Prada Paradoxe, Gisada, Yves Saint-Laurent, among others.”
Q3: “Drivers of men’s fragrances Gisada, Gaultier, Versace, Prada.”
Q4: “Strong growth (+23%) through exclusive international launches, Gisada continues to show very strong positive trend (+238%).”
About Gisada:
Gisada is an exclusive perfume brand founded in Zurich in 2013. Known for her high-quality and exceptional fragrances, Gisada has earned a permanent place in the international perfume industry. The brand is proud of its Swiss roots and collaborations with some of the best perfumers in the world. Successful perfumes made in Switzerland have so far been hard to find in the global fragrance business, which is why the company is a great asset to the Swiss luxury market and once again underlines the outstanding image of Swiss precision.