“It is important to us to offer all guests the best possible cinema experience. It starts with the comfort in the cinemas, the most modern technology and a good content mix of films, but the customer club also plays an important role in customer satisfaction. Customer club members get that certain ‘xXtra’ at Cineplexx – the xXtra of benefits, discounts, exclusive invitations and much more. We are just getting started, in the coming months we will continue to expand the functions of the new xXtra Card and set many more priorities, particularly digitally.”