Win-win situation for real estate sellers, real estate buyers, galleries and artists
Vienna (OTS) – STEUP REALITÄTEN is pleased to announce its collaboration with ARTCARE, a renowned platform for trading, auctioning and archiving contemporary and modern art. Through this partnership, selected works of art will be featured in properties for sale by STEUP LUXURY, specializing in luxury apartments. All works, including paintings and sculptures, are available for both purchase and rental. A first highlight of this innovative combination of real estate and art is an exclusive art staging in a luxurious penthouse apartment on Franz-Loidl-Straße, in the 22nd district in Vienna, near the Old Danube.
Art is an aesthetic enhancement
Dieter Steup, CEO of STEUP Realities, emphasizes the role of art in the living area: “Art refines living spaces both aesthetically and emotionally, reflects the identity of the residents and promotes their well-being. It inspires and stimulates social interactions.
He adds that art serves as a source of inspiration and creativity and, through its appeal, acts as a topic of conversation for guests. “Our goal is to use art staging in the real estate industry to create a win-win situation for sellers, buyers, galleries and artists,” explains Steup. “Property buyers experience the effect of art directly in the room.” Each artwork also comes with a QR code, making it easier for those interested to learn more about the work and rent or purchase it.
Young and established art
Art expert Gernot Schmidt-Schmiedbauer, managing director of ARTCARE, adds: “For some, art is also a form of investment and has collector value. Psychologically, it offers a retreat and promotes emotional well-being by allowing an escape from everyday life.
“ Overall, art is an integral part of living that contributes to a better quality of life. The experience of artistic living begins as soon as you enter your new home, characterized by encounters with painting, sculpture and their modern interpretation in design. In addition to young artists, ARTCARE presents works by well-known artists such as Andy Warhol, Elke Krystofek, Peter Kogler, Bruno Gironcoli, Oswald Oberhuber, Erwin Wurm, Ross Bleckner, James English Leary, Nobuyoshi Araki and many others, for sale or rent.
About STEUP REALITIES
The STEUP REALITÄTEN team has excellent industry knowledge, a large network and many years of experience in researching and analyzing different properties. The Viennese investment broker stands for individual expert advice, as well as the utmost discretion and transparency in all matters. The company’s founder is Dieter Steup. The areas of expertise include developer properties, commercial properties, apartment buildings, pension projects and healthcare properties. Further information at: www.steup.at. STEUP LUXERY is a brand from STEUP Realities and specializes in luxury apartments. Additional Information: https://steup-luxery.at
About ARTCARE
Artcare is the platform for young and contemporary art based in Vienna. Artcare has long-standing contacts with established Viennese art schools, established and aspiring artists and students, as well as national and international collectors. Artcare operates primarily in the young scene, but also has access to renowned works through the digital recording of well-known collections. At the Artcare locations in Vienna, Landstrasse and Floridsdorf, the focus is particularly on promoting young art. The annual YOUNG ART AUCTION has been a promotional auction for young artists up to 35 since 2007.
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