How a company can sensibly integrate the huge market potential of LinkedIn users for themselves and their advertising goals
Vienna (OTS) – “It all depends,” says the social media expert and LinkedIn professional Jasmin Schierer. As the founder and owner of the agency #BOSS She has a very concrete and very differentiated approach to this.
In an interview with MedienManager publisher Otto Koller, she explains how a company can sensibly integrate the huge market potential of 2.3 million LinkedIn users into its own social media marketing mix for itself and its advertising goals. She also gives concrete tips and instructions for effectively building your LinkedIn profile and other networking measures.
Other articles in this release:
Influencer marketing. Sustainable advertising opportunities for EPU and SMEs
According to Statista, almost three quarters of Austrians use social media every day.
For brands, this means that they can also find their target groups there. And these potential customers are very likely to follow influencers, also known as content creators. They act like best friends for the users and so they trust their recommendations. This already explains influencer marketing Lena Hofmayr, Head of Social Media at SPiNNWERK. “The promotion of one’s own products or services using influencers who enjoy a high level of credibility and whose content is perceived as less promotional and therefore very relevant.”
In this conversation with MedienManager publisher Otto Koller, Lena Hofmayr explains why companies of all types and sizes can use this form of advertising for themselves: “In addition to influencers with a high number of followers, there are also so-called micro-influencers. They have smaller accounts (5,000 to 10,000 followers) and often have a niche. They have been experiencing strong demand for several years. The target group is defined and the engagement rates are high because they have a close community. Nevertheless, their prices are cheaper due to the lower range and are therefore also interesting for SMEs.”
AI has become an integral part of our everyday lives
The Internet is full of data and algorithms and as a basic technology, artificial intelligence controls countless processes.
In this conversation between Dominik Panosch, CEO Panosch Media GmbH and media manager Co-editor Dominik Paulnsteiner, it becomes clear that our lives would look completely different without AI. Be it on your smartphone, desktop or tablet. The Internet is full of data and algorithms and as a fundamental technology, artificial intelligence controls countless processes.
But AI has also become an integral part of everyday office life for many companies. Search assistants, purchase recommendations, support with SEO optimization and much more can be handled by numerous future applications.
CRM 2024 – the key to business success
In 2024, customer relationship management (CRM) will remain one of the pillars on which business success is based.
With all the social media madness that more and more SMEs are committing to, maintaining customer relationships remains the number one issue when it comes to ensuring long-term loyalty to a company and customer satisfaction. “In view of the increased competition and the general economic situation, it is recommended that every company deals intensively with CRM,” advises Marcel Petzold, founder and CEO of MP Sales Consulting GmbH, in this conversation with Otto Koller, publisher of MedienManager.
Petzold continues: “It is important for companies to better understand customers’ wishes, to proactively fulfill them and to offer personalized services. CRM systems make it possible to make informed decisions based on comprehensive data collection and analysis that optimize marketing and sales strategies. There is also no way around implementing artificial intelligence. First, companies must integrate AI into existing CRM systems in order to remain competitive. Artificial intelligence is able to analyze large amounts of data in a very short time. Anyone who identifies changing customer needs early on based on these analyzes has an advantage over their competitors. The following applies: The faster a company successfully implements what is probably the most important technology of this decade, the greater the competitive advantage, which has a direct impact on the business indicators.”
Questions & Contact:
Dominik Paulnsteiner
Co-editor MediaManager
Mobil +43 676 4625239
dominik.paulnsteiner@medienmanager.at