Two cult brands are joining forces
Vienna (OTS) – The international children’s and youth bike expert woom and the Austrian cult ice cream brand Twinni have teamed up to offer families an entertaining and sweet experience: the woom ORIGINAL bikes have recently been available in the Twinni colors LIZARD LIME – a bright light green – and FLAME ORANGE – a strong orange – available. The colorful match between these two love brands is being celebrated with a competition on social media in which all woom and Twinni fans have the chance to win a woom bike in the Twinni colors as well as a year’s supply of Twinni.
The question of pear or orange, green or orange now arises for fans of both brands. In an entertaining campaign on the woom and Eskimo social media platforms (Facebook and Instagram), families are invited to take part in a competition. From June 7th to July 7th, 2024, all participating families have the chance to win a woom bike in their favorite Twinni flavor as well as a year’s supply of Twinni. The mechanics are simple and entertaining at the same time: Interested families post a photo of their bike ride together with the Hastag #woomlovestwinni and reveal where they prefer to enjoy their Twinni ice cream. Then chance decides which child, with a bit of luck, will ride a new woom bike in the Twinni colors this summer and enjoy a year’s supply of Twinni ice cream.
Since this spring, woom has been presenting its ORIGINAL series – which is already considered a signature piece – in two new colors: LIZARD LIME and FLAME ORANGE guarantee even more riding fun for young cyclists aged 1.5 to 8 years.
woom loves Twinni
The two new woom colors are strongly reminiscent of the colors of the Twinni ice cream.
“A collaboration with Eskimo and the iconic Twinni brand was therefore obvious,” says woom CEO Paul Fattinger. And Fattinger continues: “Woom is all about giving children unforgettable experiences on bikes, and Twinni represents the joy and enjoyment of childhood. The colorful woom ORIGINAL bikes in the Twinni colors bring these two aspects together perfectly and make cycling even more entertaining for children.”
And Andrea Huber-Schallmeiner from Eskimo adds: “Both woom and Twinni stand for Austrian quality, fun and adventure – a perfect combination for young explorers. This cooperation enables us to promote the joy of movement and enjoyment in a playful way and to give unforgettable moments.”
Because one thing is certain: the joy of cycling usually lasts into adulthood and contributes to leading a healthy and active life and promoting sustainable mobility. Regular cycling also improves your health – you can also get a delicious ice cream as a reward!
Click here for the raffle: https://woom.com/de_AT/gewinnspiel-woom-twinni
The woom ORIGINAL bikes in the Twinni colors LIZARD LIME and FLAME ORANGE are available woom Online-Shop and available from specialist retailers.
About woom
woom is an internationally active children’s and youth bicycle manufacturer based in Vienna (Austria). The company was founded in 2013 by bicycle-loving fathers Christian Bezdeka and Marcus Ihlenfeld in a garage in Vienna. Since they couldn’t find the perfect bike for their children on the market, they decided to design and build it themselves. With low weight, timeless design, high-quality components and geometry tailored to the needs of children, woom sets new standards for premium children’s bikes. Within just a few years, woom went from an insider tip to a market leader in Austria. Today woom is known far beyond the borders of Austria. In over 30 countries – including the USA – kids and teens cycle on woom bikes.
About Twinni
In 1968, Twinni appeared on the Eskimo price boards for the first time. Since then, Twinni has combined unmistakable retro charm with unbroken popularity. Divisibility is an essential part of the concept, which encourages shared, unifying enjoyment – or playful arguments about the pear-green or orange part. All of this makes Twinni not only an iconic ice cream, but also an unmistakable piece of lifestyle and everyday Austrian culture.
Questions & Contact:
Belinda Ableitinger, press spokesperson woom
+43-664/888-22-837
Belinda.ableitinger@woom.com
https://www.woom.com