Vienna (OTS) – Vienna is a culinary hot spot and offers premium quality in every price range. At “Hungry for more”, Vienna Tourism brings the city’s gastronomic diversity to the fore together with Guide Michelin star chef Lukas Mraz – authentic and unadorned. Now the award-winning YouTube series is starting its second season. In episode one “On top and in between” Mraz explores the multifaceted world of sandwiches in Vienna.
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The first episode of the second season “Hungry for more” takes the international star chef and host of the format, Lukas Mraz, on a culinary exploration tour through Vienna. From the variety of rolls from the traditional Viennese business “Trzesniewski”, which is over a hundred years old and still hard to pronounce, to the delicate tartar pralines from “Tartarie Marie” to the cult Ferhat kebab in Favoriten, Mraz tastes his way through both meat and vegetarian options Enjoyments of Vienna. At “Meinl am Graben”, the renowned chef, who won the German cooking show “Kitchen Impossible” in April, puts together his “ultimate” sandwich, which is heavy on ingredients. At the “Cafetière” Mraz reveals his personal favorite.
Norbert Kettner, Director of Vienna Tourism
“’Hungry for more’ serves the international audience the culinary DNA of Vienna beyond interchangeable food trends: authentic, but not provincial; Cosmopolitan, but not interchangeable. Vienna also pursues an unconditional premium strategy in the culinary sector in every price range – from traditional Viennese cuisine to the contemporary international food scene. Nobody could showcase Vienna’s multifaceted and multicultural culinary diversity more convincingly than Guide Michelin star chef Lukas Mraz, whom we were also able to win for the second season of our YouTube series.”
International prize shower for culinary campaigns by WienTourismu
“Hungry for more” has had around 900,000 views since the series launched last year. Together with the TikTok series “Will it Schnitzel?She is on the shortlist in several categories for the CCA Awards on May 23, the country’s most important creative prize. In the TikTok series aimed at younger target groups, Mraz tested how Viennese specialties (and whatever else the community wanted) tasted when thrown into the deep fryer. There were already two Merit Awards on May 17th at “The One Show” in New York, as well as bronze at the Spotlight Award in Germany
Hungry for Vienna? Win, enjoy and watch more episodes
If you work up an appetite while watching “Hungry for More,” it’s best to go for it WienTourismus Instagram channel. As part of a competition, two participants have the chance to win a “Ferhat Menu” and convince themselves of the taste of what many consider to be the best kebab in Vienna. Participation is possible from May 24th. The next episodes for “Hungry for more” are already in the starting blocks: In summer, culinary highlights along the Old Danube will be highlighted and Viennese desserts that match the season will be tasted. The “Veggie Survival Guide” will show that you can have a pretty good time in Vienna even without meat.
Distinctive and known worldwide
Along with art, culture and its imperial heritage, Vienna’s unique culinary offerings are the main reason why guests visit the city. The dishes of Viennese cuisine are a good example of the successful integration of a wide variety of culinary influences. Culinary artists from all over the world have settled in Vienna and demonstrate the courage to innovate and personal style when they combine components from different regions with the best that the city has to offer. Vienna is the gourmet capital par excellence – the opportunities to enjoy it to the fullest and with all your senses are as varied as the city itself. Vienna is also the only city in the world to give its name to an independent style of food, Viennese cuisine. On wien.info offers a comprehensive, curated overview of Vienna’s culinary offerings – from the Viennese Beisl to the luxurious star restaurant. In addition, there is in the City-Guide-App ivie Currently there are around 500 gastronomy entries that lead guests and residents to the city’s restaurant highlights.
About Lukas Mraz
Lukas Mraz – whose great-grandfather already ran a Viennese coffee house and grandfather a Viennese pub – cooks alongside his father at “Mraz und Sohn” in Vienna Brigittenau. The traditional Viennese company with two Michelin stars is now in its third generation. Together with top Austrian chefs Philip Rachinger and Felix Schellhorn, Mraz founded the cooking collective “Healthy Boy Band”, which is shaking up the international luxury chef scene. The idea: to combine cuisine with art and to rethink gastronomy.
Links
Questions & Contact:
Walter Strasser
Tel. +43 1 211 14 – 111
walter.strasser@wien.info
Marie-Therese Tropsch
Tel. +43 1 211 14 – 117
marie-therese.tropsch@wien.info