Great audience interest in the live reporting from yesterday’s (October 13, 2024) election Sunday in Vorarlberg: A total of 2.4 million viewers (widest circle of viewers) were on ORF television from 1 p.m., which is 32 percent of the domestic TV population from twelve years old.
The top value was achieved by “Federal State Today” with a reach of 1.188 million and a 53 percent market share and “Zeit im Bild” at 7:30 p.m. with a reach of 1.204 million and a 48 percent market share. The first projection just after 2 p.m. on ORF 2 saw 234,000 with a 22 percent market share, the Wahl24 “ZIB Spezial” at 5 p.m. followed up to 531,000 with a 33 percent market share.
The ORF streams from yesterday’s election Sunday were also well used: According to the online moving image measurement (AGTT/GfK TELETEST census), the live streams and video-on-demand offers have so far achieved a total of around 120,000 net views (related usage processes), around 425,000 Gross views (video starts) and a total usage volume of 1.5 million minutes.
For the younger target group, ORF Vorarlberg was live on Instagram and TikTok from 12 p.m. throughout the afternoon until 7 p.m. The videos reached around 180,000 people. Around a third of the viewers were non-followers.
People in Vorarlberg were informed about the most important events on election day via a WhatsApp newsletter.
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